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Get ready for Xerocon London: Planning your breakout sessions

Posted 1 week ago in Advisors by Ashleigh Lambert

With Xerocon London just seven days away, it’s a great time to start planning your two days at the conference. The schedule is packed with mainstage keynotes, but don’t miss your opportunity to check out our Breakouts and Quicktalks, too.

There are lots to see at Xerocon! If you’re going with a few team members, think about attending different sessions so you can report back to the team later.

Take a look at the full list of sessions in our Xerocon schedule. And check out our run-down below of some of the sessions you can look forward to.

The product is you: Creating the future on your terms

John Connolly, Chief Product Officer at Receipt Bank

11:40am – 12.10pm, Thursday, 14 November – Gold Stage 2

Software is a key tool for changing your practice, but real transformation is created by you. Get ready for the next stage of accounting evolution, on your terms. Join Receipt Bank’s Chief Product Officer and discover how thinking differently can keep your practice ahead of the curve.

And if you haven’t already, why not register for Receipt Bank’s Yacht Party after the Xerocon registration drinks on Tuesday, 13 November. The Receipt Bank team will be aboard the Sunborn Yacht Hotel ready for an evening of complimentary cocktails, canapés, live music and networking with some of the top accountants and bookkeepers attending Xerocon London.

Why invoice payments are broken and how to fix them

Hiroki Takeuchi, CEO & Co-Founder, GoCardless & Will Farnell, Founder, Farnell Clarke

12:20pm – 1:00pm, Thursday, 14 November – Gold Stage 2

Collecting payments is a foundational part of any business and as your clients increasingly look to you for advice on cash flow, you need to understand how payments can impact the health of their business. Legacy payment systems are risking cash flow and customer relationships, with real personal impact for your clients. In this breakout session, Hiroki shares his vision for fixing invoicing payments and talks to founder of award-winning firm Farnell Clarke, Will Farnell, about his experiences solving cash flow problems for his clients by fixing their payment systems.  

Why your clients deserve daily bookkeeping and how to deliver it profitably

Will Farnell, Founder, Farnell Clarke

2:35pm – 3:05pm, Thursday, 14 November – Gold Stage 1

As the accounting landscape evolves, firms need to rethink what they deliver and how they deliver it. Compliance is being commoditised and therefore fees are under pressure. It’s essential firms seek ways to generate new revenue streams beyond compliance. Deeper client relationships are key to achieving this. The catalyst to deeper relationships is for firms to own the end to end client delivery by taking bookkeeping in-house.

Through a combination of the right tech stack and clearly defined process, firms can deliver daily bookkeeping and live accounting data to their clients. This session will explore how tools like receipt processing software and Soldo, when coupled with Xero, can open the doors to regular, up-to-date, quality data to allow firms to provide significant added value to their clients.

Will Farnell will share how Farnell Clarke is providing bookkeeping services to their clients, utilising an average of four minutes per day per client. Plus he’ll share how this ensures weekly dialogue with the majority of the firm’s clients. This approach opens the door for Farnell Clarke to build those deep client relationships needed to deliver added value services.

The secret rule for getting massive content marketing results in a fraction of the time

Andrew Pickering and Peter Gartland, Andrew & Pete

2:35pm – 3:05pm, Thursday, 14 November – Gold Stage 2

Why do we feel pressured to keep churning out more and more content in the hope of staying at the forefront of our customers minds? Are we in content overwhelm? And is this level of publishing really good for our bottom lines? In this high-speed talk, marketing pros Andrew and Pete dig deep into what all great content marketers are doing to be successful and challenge the ‘norm’ on marketing standard practices.

By the end of this talk, you’ll see how you can improve your firm’s digital & content marketing results in much less time than you thought possible – all by following one secret rule.  If quicker growth alongside being less overwhelmed and more consistent with your marketing sounds like something your firm needs, then get yourself to this talk. Dare we say, by the end of it, you may even enjoy marketing your business!

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