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Learn how to recommend the right apps to your clients at Xerocon Brisbane

Posted 2 years ago in Apps by Nick Houldsworth

Technology is constantly changing, with new breakthroughs driving massive advances on previous generations. Automation is totally revolutionising the way small businesses run day-to-day. It brings greater efficiencies, cost savings and the ability to do more with less.

These advances are also disrupting traditional accounting and bookkeeping practices. If you’re working in this space, you have probably already started embracing this change. You’ve moved your practice and your clients’ accounting processes to the cloud and you’re unlocking greater efficiency as a result.

As an accountant or bookkeeper, you’re one of the advisors small businesses trust the most. One of growing areas you can offer your clients even more value, while strengthening your proposition as a trusted advisor, is through app advisory. When your clients use apps, you both reap the benefits. According to our research, practices who provide app advice grow revenue 60% faster. SMBs who use cloud apps grow revenue 30% faster.

Those who are already recommending apps as part of their advisory services are creating new business lines, having deeper conversations with clients and putting themselves in the CFO seat for their small business clients. If you haven’t already, we encourage you to embrace that change too.

We’re introducing new tools to ensure your success

Today, nearly any problem you can think of can be solved by software, and most likely by multiple vendors.  That’s great news for small businesses. Xero has over 700+ apps available in our app marketplace alone. We know with so many apps available, you might be overwhelmed by choice, or not have a clear idea of where to begin. While almost a third of our accounting and bookkeeping partners are actively advising clients on apps, another 52% are interested in doing so, but unsure how to get started.

So we’ve been working hard on some exciting new investments to empower you to take your practice into the future with app advisory. We’ve developed new tools and resources to make it easier to narrow down choice when it comes to recommending apps, implement app advisory into your practice and get recognised by new clients. In just a few weeks, I’ll be revealing these exciting new resources in my session on day one of Xerocon Brisbane, titled Recommending the right apps for your clients.

We’re also bringing you the tools to strengthen your value proposition as an industry specialist. We’ll be running app deep dive sessions during Xerocon Brisbane. These will cover our most popular industries: professional services, trade and construction, and retail and ecommerce.

In the meantime, I recommend you download Xero’s App Playbook series. Start with our App Advisory Playbook. It shows you how you can get started on the road to success with app advisory and make it work for your practice. After completing the app advisory playbook, you can move on to our three industry-specific app playbooks. These playbooks cover trade and construction, professional services, and retail. They explain the most common needs and pain points for these specific industries. Then, they match these against the features of Xero and the apps available in the Xero app marketplace, making choosing the right apps easy.

Be sure to join us at Xerocon Brisbane, to find out more about making the most of the app advisory opportunity in your practice.  Here are the not-to-miss sessions we have in store to help you on your road to success. We hope to see you there!

Xerocon Day 1: Wednesday 5th of September 2018

2.30pm Recommending the right apps for your clients
3.30pm App deep dive: professional services
4.30pm App deep dive: trade and construction

Xerocon Day 2: Thursday 6th of September 2018

11.30am App deep dive: retail and ecommerce


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