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Figured brings farming innovation to UK farmers and advisors

Posted 4 years ago in Xero news by Andy Muir
Posted by Andy Muir

We’ve got some news: leading New Zealand-based farming app, Figured, is launching in the UK today.

Already a partner in our global app marketplace, Figured will now also offer British farmers and accountants a new and helpful way to manage their finances.

Commenting on this, David Kirby, Figured UK Managing Director, said “In all of the world’s leading agri markets we are seeing a shift in the way farmers want to manage their farms. Changing market or environmental regulations, the availability of data and the ever increasing number of hats a farmer must wear mean that farming is a more complex business than ever”.

Kirby has seen the same trends locally, “Farms are diversifying, consolidating and, as the next generation of farmers come into the game, technology on farm is not an option but a prerequisite”.

Figured was founded in New Zealand over four years ago. Today it’s got a strong global footing, in Australia and the US, as well as the UK. . Much of this success has been built on great relationships with accountants,  who are eager to provide clients the right value against an increasingly complex backdrop.

In the UK, Figured has already worked closely with firms such as EQ Chartered Accountants, Kite Consulting, Scrutton Bland, and Dodd and Co, to develop the optimum platform for farmers and their advisors.

As Xero make compliance more efficient and data more accessible, accountants  can now provide richer insights and better informed advice as a result. Figured does this through production tracking, live budgeting and integrated financial forecasting.

“We provide a platform on which accountant and advisor can build a genuine trusting relationship, with on-farm decisions made not just based on gut, but on expert interpretation of the numbers in real time”, says Kirby.  

With live financial information to work from, farmers can build a team of experts around them. Significant financial decisions do not have to be made alone, offering the support and peace of mind farmers need to be able to focus on the land.

As the farming landscape changes, Figured believes farmers are shifting their focus to more profitable farming practices with less focus on maximising production intensity. This requires a greater understanding of the numbers and better advice from their trusted advisor.

Great partners with a shared vision

Figured has worked closely with Xero over the past four years to develop a best in class platform for accountants across Australia and New Zealand.

“We’ve been fortunate to have fantastic people supporting our launch into the UK, the Figured team, plus the Xero partner and ecosystem guys have been a huge support. This support has given us enormous confidence in what the future holds for Figured in the UK”, says Kirby.

If you want to find out more, visit  https://www.xero.com/uk/marketplace/app/figured/


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