Today, at Xerocon South, we announced that we are introducing a brand new partner recognition called the Xero Champion. We’re incredibly excited to introduce this special distinction, which will be awarded to partners who are growing their Xero practices and demonstrating a level up commitment to certifying their teams on Xero – a commitment we value immensely.
A champion level for our fastest growing and most certified partners
There are just two criteria for becoming a Xero champion: sustained growth and Xero certification. Sustained growth is measured relative to the number of partner points an advisor had 12 months prior. Measuring growth over a 12 month period provides a true reflection of growth as it takes into account seasonal fluctuations, such as tax time.
Under the new Xero partner points system, partners can achieve growth by (i) adding new or switching existing clients to Xero, (ii) adding additional Xero services like Xero Payroll, or (iii) increasing the level of service provided to a client by moving to a more fully featured Xero services. With so many ways to earn points, we’re making it easy for all partners to qualify, even partners that are not accepting new clients.
The second criteria is ensuring that staff are earning or maintaining their Xero Certifications. A certain number of Xero-certified staff are required to meet this criteria – two if you’re at Bronze level, or three for Silver and above.
Designation as Xero Champion partners is calculated at the close of each month. Partners that met both criteria will have during this assessment will receive the Xero Champion badge for the month. Partners that fall short can make adjustments and will automatically be reconsidered at the close of the month. Partners that met the criteria the preceding month but missed in current assessment will retain the Xero Champion badge for a 1-month grace period until the next month-end assessment.
Recognition for partners achieving both criteria
The achievement of both criteria distinguishes the most desirable types of partners, by recognizing those that are exceptionally committed to growth and knowledge of Xero.
This distinction is available to partners regardless of partner status. It offers extra rewards for those who are investing to go a level up from for meeting the baseline certification and partnership requirements, and showcases Xero partners that are the best they can be within any status level.
The Xero Champion badge will be prominently displayed to the thousands of small businesses who search the new Xero Advisor Directory globally every month, making it easier for them to find your practice.
The Xero Champion status adds another layer of rewards.
Once a partner meets the Xero Champion criteria, their practice will benefit from a range of extra value. In addition to the Xero Champion badge, they’ll receive:
- premium Xero Advisor Directory listing which provides partners the ability to add a video to their partner profile and to have their Xero Champion badge prominently displayed;
- inclusion in our wide-reaching efforts to match small businesses without advisors to Xero Partners;
- and, other opportunities like being featured in Xero marketing and promotion.
This new Xero Champion status is part of the expanded Xero Partner Program and will be available to all accounting and bookkeeping partners from November 2016.
Once launched, partners will be able to keep track of all the details needed to maintain this badge through a monthly partner points update. This will be delivered to the Xero contact (practice administrator or principal user) at the beginning of each month. Partners will also see a Partner Points and Status mini-dashboard appear within Xero HQ later this year so that they can view their points and progress anytime.
We’ve been busy testing the system and know that there will be many partners who will have the Champion distinction and benefits from the first day of the expanded partner program. If you would like to be one the practices that receives the Xero Champion badge and the extra benefits in November when the program goes live, you can start by studying up and getting enough of your team certified and by adding new clients or services on Xero. Partners will receive progress updates as we get closer to November.