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Xero Gravity: Why an omnichannel strategy will boost sales

Posted 4 years ago in Small business by
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Omnichannel means building trust among your customers by maintaining a consistent user experience across multiple channels. As consumers seek a more seamless shopping experience, an onmichannel approach is becoming more necessary for small business. For example, if you’re an e-retailer and you’re not on Amazon, you may be missing out on a huge opportunity.  

Today on Xero Gravity we welcome Kevin McKeand, who heads up strategic business development and partnerships at BigCommerce. Kevin stops in to explain what an omnichannel strategy is, how to execute one, and what benefits small businesses can expect.

“Over 40% of all online shoppers are searching for products on Amazon first. Not having a presence there means that you’re simply not reaching a potentially larger customer base. Or you’re losing customers who may be looking on the marketplace and not finding you instead of a similar product.” says Kevin.

Xero Gravity episode 54: Why omnichannel boosts sales

If you’re a small business looking to increase sales, it’s critical to understand where your customers are searching for your products. Then, you can occupy the marketplaces that make the most sense for you and your business.

Tune in as we dig deeper into this new, exciting, and even revolutionary approach to sales.

Small Business Resources:

If you enjoyed this week’s episode, join us again next week when we sit down with Brett King, founder of Moven and augmented reality superstar. Don’t miss out as Brett chats with us about the present and future of augmented reality and the endless possibilities for your business . Be sure to check out all of our previous episodes for more small business tips, resources and insights.

You can subscribe to Xero Gravity on iTunes and SoundCloud.

What would you like to hear?

Got a topic you’d like to hear discussed? Or a business expert you admire and would like to hear from? Let us know in the comments below!

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