At Xero, we love talking to our customers. Our head designer Andy Hovey explains, “design-led means we put customer needs before Xero needs…we ask questions, listen and observe, because we can’t design what we don’t understand”. That’s why we’re sending our small business owners an invitation to join our customer research panel.
We want to hear your stories about your business. What do you love about being in business, and what’s a struggle? What really makes your day as a business owner? What are the troubling things that keep you up at night? Understanding your experience helps us stay focused on delivering solutions that really help you – and do so in a delightful way. We’ll be reaching out to other customers: accountants, bookkeepers and developers in the near future, but we’re starting with small business owners.
One of the things we’re passionate about is giving small businesses the same tools that in the past only big businesses had access to. By connecting software tools for accounting, payroll, and banking, and connecting you and your trusted advisors, like accountants and bookkeepers, we get computers to do the grunt work – freeing you up to do the work that matters most to your business. By talking with you, we learn which small business tasks are harder than they should be, and this directs our unwavering quest to create beautiful experiences.
No one puts it better than the great designer, Tim Brown of IDEO who says, “in the end, all businesses exist to serve some kind of human purpose… people want to work on things they believe in”. You couldn’t get more passionate believers in small business than the team at Xero. We hope you’ll take the opportunity to join our research panel – we look forward to hearing your stories.
You can sign up to join our research panel here.