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Signalling Insights for Small Businesses

Posted 4 years ago in Xero news by Anna Curzon
Posted by Anna Curzon

This month sees the launch of Xero Signals, another asset for small businesses to gain insight into trends within New Zealand’s small business market. Based on real data from almost 10,000 businesses across New Zealand, these insights can help small business owners understand how they’re faring, compared to the rest of the market.

The launch is timely as conversations heat up among small businesses who are facing challenges at the hands of New Zealand’s increasingly relaxed attitude towards paying invoices. This has a significant impact on the cash flow of a business and, in turn, on our country’s small business economy.

There is no greater pain for a small business than not getting paid

Today, we can see that it is taking longer and longer for small businesses to have their invoices paid. Late invoice payments are already a huge problem for small business owners. Over a third send invoices just once a month and some are allowing a month or more to be paid before the invoice is considered overdue. This has a significant impact on the cash flow of a business and, in turn, on our country’s small business economy.

There are ways small businesses can help balance out their cash flow

Negotiate payment terms upfront to no longer than 30 days, invoice immediately as soon as the contract is complete, use invoice reminders *within the Xero software* to follow up on overdue invoices and forecast cash flow troughs and peaks. Don’t forget, electronic payment methods – mobile EFTPOS and mobile app tools.

New Zealand business owners want their business to run more smoothly

We know this from our national survey which found 83% of small businesses want to improve. But it’s worth recognising –

  • The majority of NZ small businesses don’t want to grow (69%), they are more interested in improving their efficiency (83%)
  • The problem is that they don’t know how and often feel isolated as they are not leveraging knowledge and advice.  43% don’t actually trust business advice from any key business advisor (accountant, lawyer, business mentor…)

Xero’s small business market study identified that thriving businesses were more likely to have a plan, a trusted advisor and employed more technology tools.  These differentiated the businesses that struggled and the businesses that thrived. Yet, only 30% of small business have a plan, written down.

With these insights, we hope to better understand what business activities have the biggest impact on net profitability, revenue and cash flow and making this information readily available to small business. It’s time to thrive.

One comment

Dave Birch
April 13, 2016 at 8.20 pm

ARGHH – Don’t you hate slow paying debtors? Great research and advice. The Xero reminders are great (many of our clients use them) but sadly some debtors ignore (or miss or forget) the emails just as they would a mail statement or overdue letter. The best advice is to telephone with a nice customer service call to get payment. If you don’t like calling or have the time consider, using a firm like smartAR who integrate with Xero. See

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