Retail has come a long way in the last 100 years. We no longer have accounts at our local general store, many of us never carry cash, and we can shop without ever leaving the house. If you’re a retailer, hopefully the cash register is long gone, paper receipts are a distant memory and you may well have an online and a physical presence.
As a business owner, you already know that “Black Friday” is the start of the busy season. In fact, it’s referred to as “Black” Friday is because this is typically the time of year when retail stores go from being in the red, to being in the black. That’s a long time to wait each year before being profitable.
Capitalizing on the holiday season doesn’t just mean stocking the shelves. There are many things you can do to ensure your holiday season is a prosperous one.
Get it done all in one place
This may sound obvious, but tying your front (POS, payment) and back-end (accounting, inventory) systems together can make you far more efficient. Not only will you have an instant look at how your business is tracking, but all your sales information, e.g. using an app such as Shopify, will be seamlessly integrated so you don’t have to switch between systems.
Make it easy (for you and your customers)
One-on-one customer service and convenience often draw customers to small businesses. Use these to your advantage.
In-store, online and mobile
Black Friday isn’t the only day to focus on. Things have changed. We now have Cyber Monday and Small Business Saturday. That means there are plenty of opportunities to drive sales. With all-in-one solutions such as Shopify – it’s easy to build and maintain your online presence. Let technology do the heavy lifting to set into place all the back-office functions, such as inventory management, analytics and more. Be sure to leverage technology that leverages and manages a mobile shopping experience.
Don’t let another year pass
Don’t let another holiday season pass you by without getting the most out of your online store. Connecting Xero with Shopify, BigCommerce, Vend or Square, means a more efficient store, which could put more money in your pocket. Many people try and avoid going into a crowded shopping mall or lining up at the crack of dawn. So provide them with a pleasant experience that is unique to your business.
With 100 years of retail behind us, make sure your business isn’t holding onto the old way of doing things. Make the most of 21st century apps and new technology to ensure your business has a great holiday season. Profits now mean you’re setting yourself up for success in 2016.