We’re all trying to get better at what we’re doing. Whether it’s how we run our business, or nailing one quick hack. Sometimes you just need an expert’s opinion.
Instead of finding a mentor how about finding a book? Here are a few of my favorites:
Author: Ashlee Vance @valleyhack
For me, I was as interested in how Ashlee did the story as the story itself – he’s been a friend for years. It’s a stunning read on thinking big and being driven by purpose – and taking advantage of once in a lifetime windows of opportunity.
Author: Eric Ries @ericries
The majority of startups fail. Their reasons for failure can vary but most center around cashflow. Many of those failures are preventable. The Lean Startup is the current standard for how to build a company and launch a product. In most businesses you have two important resources, money and creativity. This book will help show you how to use them both more effectively and not make any costly mistakes.
Author: Robert B Cialdini @RobertCialdini
This is a book you should read at least once a year. It has so many timeless principles. It’s essential to understanding the psychological principles marketing. No matter what kind of business you have there’s something in here that will help you.