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Which celebrity would you start a small business with?

Posted 6 years ago in Xero news by
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Startups are ‘en vogue’ around the world – and celebrities have definitely jumped on the bandwagon. Whether it’s a lifestyle brand, a media empire or a line of headphones, celebs are putting their names out there and starting businesses.

Of course, celebrity entrepreneurs are a bit of a mixed bag. Some of them are loved by the masses. Martha Stewart, for example, in spite of everything. Others, like Kim Kardashian, get a much different reaction. The media, in particular, has been extremely reluctant to brand Kim as a successful ‘entrepreneur’.

What do ‘regular’ small businesses think of the celebrity entrepreneur trend?

In honor of World Entrepreneurs’ Day, we polled small business owners across the globe to find out which celebrity entrepreneurs most inspire them. And which they’d least like to work with. The overall winner? Oprah Winfrey came out on top around the world. While Kim Kardashian hit a new kind of bottom.

Who would you most like to go into business with?

Securing almost 40 percent of the popular vote, Oprah Winfrey tops the charts as the celebrity entrepreneur small business owners most want to work with. She has a net worth of more than $3 billion, and a diverse list of business ventures. She owns a TV production company, a publishing company and has numerous philanthropic interests. Oprah is living proof that pursuing multiple endeavors can make good business sense. How did Oprah break down against other celebrities globally? Here are the rankings:

Global Results


US Results

UK Results


Australian Results


Who do you least admire?

Proving that not all publicity is good publicity, reality TV star and serial entrepreneur Kim Kardashian is resoundingly the ‘least admired’ celebrity entrepreneur by a landslide (56 percent).

Donald Trump should seriously consider focusing on being a TV personality and real estate developer. If our stats are any indication his Presidential run isn’t looking too hot with 27 percent of those surveyed voting him as least admired.

Homemaker and publisher, Martha Stewart, came in third place followed by Ashton Kutcher in last place. Kutcher wins first place as “least likely to not be admired.”

Who should pursue their side-gig full-time?


Like many entrepreneurs, celebrities often start their business ventures as a ‘side-gig’. Twenty eight percent of small business owners felt that Dr. Dre should retire from the spotlight and focus on Beats by Dre, which he sold to Apple for $3billion. No word on whether this is a reaction to his new album, Compton.

Actress Jessica Alba, who has been gaining notoriety for The Honest Co., came in second place with nearly 27 percent of the vote. Ashton Kutcher came in third with nearly a quarter of respondents around the world believing he should step away from the screen and focus on his side-gig of investing in early stage tech companies and restaurants. Trailing the pack, with 18 percent, was Blake Lively.

It’s all about “The Donald”

Although Donald Trump has a net worth of $4 billion, his corporations have, in fact, filed for bankruptcy four times. Our small business owners are keen to offer up advice on how this presidential hopeful can stay solvent:

  • Reconcile your business bank accounts (57 percent)
  • Reduce alimony expenses (23 percent)
  • Get a new hairdo (14 percent)

Don’t forget Stringfellow

A little-known fact is that three of Peter Stringfellow’s US nightclubs ended up in liquidation and he was ultimately declared bankrupt. UK small business owners have a bit of advice for him:

  • reconcile your business bank accounts (68 percent)
  • wear less leopard print (14 percent).

World Entrepreneur Day is an annual event. It’s designed to celebrate and create awareness for entrepreneurship, innovation and leadership throughout the world.


Heather Smith
August 21, 2015 at 5.06 pm

How did Hugh Jackman, Elle MacPherson, The Minogue sisters, or Nicole Kidman not make the cut?

Andrea Silvers in reply to Heather Smith
August 24, 2015 at 3.07 pm

Hi Heather,

We tried to pick the celebrities with the most recognizable companies, good and bad! If we do another survey we’ll be sure to add in some different names.



Chris Hooper
August 22, 2015 at 11.12 am

As if Gary Vaynerchuk @GaryVee wasn’t on this list. The guy is a total rockstar.

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