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5 cash flow goals that every business should aim for

Posted 8 years ago in Small business by Beeny Atherton
Posted by Beeny Atherton

We know that for most small business, cash flow is the number one thing they worry about. We caught up with the people over at Fundbox, who know a thing or two about the importance of having cash on hand. Anna Eschenburg was kind enough to give us five simple goals that everyone can use to stay in the black.

5 cash flow goals that every business should aim for

By Anna Eschenburg

Maintaining a cash flow positive situation is something that many small businesses struggle with. After all, it only takes one or two late payments from a client to fall behind on payment obligations.

Fall too far behind and you may find yourself among the 90 percent of small businesses who fail every year due to cash flow problems.

While there are many steps you can take to correct cash flow issues, why get yourself into trouble in the first place?

Setting goals for cash flow management can help make sure you have a profitable business and enough cash to offset your monthly expenses. Here are five cash flow goals that every small business should aim for:

1) Pay attention to margins

In this case, we mean both gross margin and net profit. Gross profits are what are left over once you subtract the cost of goods sold. Margins vary by industry, but there are some things you can do to ensure yours are healthy. That includes controlling the cost of materials, labor, and setting the right price point.

Don’t forget your net profit margins (before taxes are paid). This is what’s left from your gross margins after your expenses have been paid. If your net margins are below 10 percent, you should reassess all the above. A good goal is 10-20 percent.

2) Pay yourself a salary

It’s not uncommon for new business owners to work uncompensated. However, many continue doing so even when they start turning a profit. It’s believed that as many as 90 percent of small business owners underpay themselves.

While it may seem like the thrifty thing to do, underpaying yourself can jeopardize your personal finances. This can leave you high and dry if your business ever runs into cash flow issues. It also suggests that you aren’t confident in the profitability of your business.

3) Have finances in reserve

We know we’re supposed to have enough cash set aside to cover our personal cost of living for six months. But business owners also need to have cash in reserves. At a minimum, plan on having enough cash to cover at least two to four weeks of business expenses. You’ll need even more if your client invoice terms are net 30 or higher. However, it’s always a good idea to aim for a cushion of 90 days to cover any emergencies like illness, natural disasters, market fluctuations, etc.


4) Avoid debt

Debt erodes cash flow, period. If you do have debt, try to pay it off as quickly as possible. Lines of credit are a good option for doing this. A line of credit is a given amount of money you can borrow when you need it, and repay back when you don’t. It is different from a loan because you don’t have to use it. But you can use it as a fallback option if you have unexpected cash flow issues. Alternatively, if you invoice your customers, try a solution like Fundbox. It allows you to optimize your cash flow by advancing your outstanding invoices, giving your business access to the cash you’re owed right away.

5) Save for growth

Business loans and investors are an obvious option for helping you expand or grow. But smaller businesses should try to use cash as much as possible. Operating with cash and no debt will put your business in a much stronger financial position. Especially if your long-term plans include future third-party investment or the sale of your business.

At the end of the day…

…be realistic about your goals. Aiming for super high margins, an unrealistic salary, and endless cash in reserves can be detrimental to your business. Think about each of the steps above and prioritize based on what’s realistic and achievable for your industry, fiscal state, and wider business goals. Start by revisiting your business plan, talk to your accountant, and go from there.

Anna Eschenburg is the senior marketing manager at Fundbox. Fundbox offers business owners a simple way to fix their cash flow by advancing payments for their outstanding invoices, giving small businesses back the power to control their cash flow.


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