The Xero design team is excited and humbled to be on the shortlist of 2014 Best Awards finalists. These are the top design awards in New Zealand – the calibre of finalists each year is truly awe inspiring. Do yourself a favor and spend some time looking at past entries and winners. This is the first time we’ve submitted entries – normally we’re too overwhelmed with work to put together submissions. This year we made sure to set aside the time, so we’re especially pleased to have seven projects in the running!
Admittedly, we have mixed feelings about awards. Winning awards is not our focus and we don’t want it to distract us. We pour our hearts and souls into every project with our total focus on creating a better experience for the millions of people who visit our web site every day and work with our software every day. Empathy drives us to constantly push for better experiences and ultimately help small businesses enjoy building and running their business. This involves increasing our understanding of our audience and their needs, always challenging ourselves to do work that makes a difference and has impact – work that makes people smile – and constantly testing our solutions with real people. We’re always learning how to create better experiences and having heaps of fun along the way. It’s a thrill to look back on this work with pride, but also to realize that our best work is still to come.