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The Xero Add-on Marketplace

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This morning the Xero team released our new Add-on Marketplace.

It has been clear that we needed to solve some new problems as a result of the size of our add-on ecosystem: with over 350 integrated applications, it was difficult for customers and partners to find the specific add-on application they or their client needed.

The new marketplace allows users to search by keyword, category or for industry specific solutions, helping everyone find the right tools for the job. Whether you need a niche application for wineries or you are after a general small business CRM, the new add-on marketplace helps you find what you need.

We’re keen to clearly communicate the ratings and reviews that are associated with our Add-on partners, so everyone knows which add-ons work well for different types of situations. You can check the star rating against each listing, but also be sure to click through to the review page to see detailed reviews left by other Xero customers.

This first release is a great start, but we have lots more planned. We want to make it super easy for everyone to find the best application for their needs. If you have any ideas for features you would like to see, please add a comment below.

If you are a developer and your product is not yet in our ecosystem, find out more at the Xero Developer Center.


Di Crawford-Errington
August 25, 2014 at 11.06 am

This is a fantastic move guys. Well done.

Jared Armstrong
August 25, 2014 at 1.12 pm

Epic – looks awesome. Particularly like the Reviews being prominent 🙂

Couple of comments:

* Wonder if it would be useful to have an option/filter for business/team size? Some Add-ons, particularly in the vertical space, are more targeted to larger businesses and some are more suited for smaller businesses. You could use the users’s Xero organisation data to pre-filter suggested add-ons just for them?

* I’m not so keen on the carousel for the Featured add-ons. I think it’d be better off to just see them listed in rows, it’s really hard to even notice let alone click to move the carousel.

August 25, 2014 at 1.14 pm

Yes, that’s a good face-lift to the site. But there could have been attention paid to more accurate categorisation of products. What is obviously missing is categories for quoting add-ons and e-marketing add-ons. For instance Constant Contact, listed under CRM is not a CRM and nor do they claim it to be so, it’s an e-marketing application.

Jared Armstrong
August 25, 2014 at 2.59 pm

@Graeme – Yeah, definitely a challenge. I know from experience it’s really hard to categorise things like this in a way that makes sense for everyone – different people have different ideas to what various categories mean. I certainly don’t envy the Xero team’s position to fit 350+ and growing add ons into a handful of categories!!

An interesting idea though could be an option to “Suggest a category” for add-ons you want to see. Perhaps this could be the last category option, that way they can bring in a whole bunch of feedback to better categorise/name the categories, and also feedback to push out to partners in terms of what kinds of categories are missing from having good solutions that people are wanting.

Ronan Quirke
August 25, 2014 at 4.58 pm

@Jared – thanks, good suggestions. We are moving from something quite static to something we want to continually tweak and enhance, so no promises just yet, but good ideas!

@Graeme – as I mentioned to Jared, we are far from done with the improvements, so all suggestions appreciated. Categorising 350 applications is going to be a generalisation but we want to favour what is best for the user – having dozens of categories to move through is not ideal for them.

As we add more apps to specific categories, we break them out provided they make sense. Your two suggestions are good ones for us to do some homework on.

Sandra Hunter
August 26, 2014 at 9.41 am

This is so helpful, especially being able to search by industry. I think Xero’s ecosystem of Add-Ons is its biggest advantage over other accounting software products. This will only increase the appeal.

August 28, 2014 at 7.16 am

So many wonderful add-ons really enhance the Xero experience. It seems Intuit is scrambling to catch up, and of course aren’t doing a very good job of it.

Heather Smith
August 29, 2014 at 8.25 pm

I agree with what @Jared says with regards to business team size.

I would also like to add another layer of insight – it would be useful to have pricing. Price is often a pain point for customers.

I just notice “Debtograph” is free – so I can suggest that to customers to give an add-on ago – with no $$ commitment. Once you try an add-on your more likely to give others a red hot go.

But starter price would be useful.

October 13, 2014 at 5.53 pm

Maybe you could let the Add-on partners choose the category that they feel they are suited to… in this way Xero can simply confirm suitability and does not have to worry about attaching the correct add-on partner in the correct category.

I don’t think the “default” search criteria should be set to “Popular” but to “Alphabetical” order… it’s the most logical, easiest, common and fairest.

Other category suggestions for Add-on Partners would be (in addition to @Jared and @ Heather’s suggestions, that I agree with btw):

– STAR RATING SORT ORDER (the higher the star rating the higher up the list the Add-on ought to be)

– GEOGRAPHIC LOCATION (some businesses simply feel more comfortable using software providers that are nearby even though the software is cloud-based)

– YEARS IN SERVICE (some may disagree but this says a lot about the resilience and the long-term goals of the business)

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