People are moving from desktop to smartphones and tablets, and they expect the businesses they use to be moving right along with them.
This means it’s a requirement for small business, and not just the large corporations, to invest in mobile optimization for their websites.
A click is not the same as a tap, and a mobile screen is a much smaller canvas to operate on than a monitor. Mobile users are even more demanding of a simple, beautiful experience, so it’s not as simple as shrinking your site down to fit on a phone.
While price, convenience and choice are all motivational factors for consumers buying online, you can be sure if you’re not capturing mobile traffic, you’re missing out on sales. In fact, having a mobile ready site could give you the edge over competitors who haven’t yet embraced he trend.
Many of the companies providing web solutions for businesses, including our partner Squarespace, offer out of the box themes that are already mobile optimized, so making a switch doesn’t have to be painful.
We’ve seen our own increase in mobile visitors in just the past year, with almost a third of all visitors now accessing xero.com from mobile devices (16 percent using a tablet and 12 percent using a mobile), compared to under 10 percent last year (three percent using tablet and five percent using mobile). We fully expect mobile traffic to overtake desktop in the next 6-12 months. Our own strategy is to make all areas of our site mobile-responsive and all new builds will have a mobile first approach.
As a small business you should be investing in a mobile optimised website to help meet the changing customer expectations, while improving a range of metrics including visitation, conversion, and revenue through all digital platforms.