Farming in the Cloud update – July 2014

It has been a big few months unveiling of our Farming in the Cloud solution to our New Zealand customers and partners. The farming team (banker, accountant, farmer and farm consultant) can now all work together on one true online platform.

Phase 1 included launching our farming software partner Figured on Farm to the market at Xerocon, running early adopter sessions with 60 accounting firms from around New Zealand, a national roadshow to hundreds of rural professionals, and of course a massive debut at Fieldays.

We were excited to announce our partnership with all major rural supply companies, and continued discussions with key industry bodies including Dairy Base and the Red Meat Profit Partnership to assist the industry deliver real-time benchmarking. As we build out the eco-system it feels like we are bringing an industry together.

We’re kicking into the next phase, which is about extending the farming eco-system. We’re inviting more farming software partners and linking on-farm software and monitoring tools into the farm financial platform to complete one end-to-end platform for rural NZ.  The next phase also includes looking at how we deliver this model globally, so if you’re outside NZ, please email to register your interest.

Our focus on growth, productivity, and using real-time information to enable better farm business decisions is key to lifting the performance of the rural sector. The most exciting part for me is talking to farmers who have been using the solution, hearing how their account’s behaviour is changing,  the firm grip they have on how their farm business is tracking, and the collaboration they have been afforded with their key advisors. This collaborative team approach is one of the key opportunities ‘Farming in the Cloud’ delivers.

Key highlights of the Farming in the Cloud journey

Fieldays – We knew it was going to be big, but were overwhelmed at the interest in our Xero Farming solution. We had a fantastic response for our Xero site and presence at the event,  and many happy attendees thanks to our complimentary coffees. It was great to host Prime Minister John Key and many overseas delegates, but most of all great to meet so many farmers who showed that they get the cloud! The technology in the sector is radically accelerating and it was very clear from Fieldays the sector is not low tech.

Roadshows – Great to see accountants, bankers, farm consultants all coming together sharing ideas at our most interactive roadshow ever.  Over 850 people attended the roadshows which were held at 11 locations nationwide, so thanks to all those who spent the time out of their day to join us.

Early adopter firms – Like any new technology or opportunity there are always those that jump first and we are excited to have worked with a great bunch of early adopter accounting firms who have learnt the solution, been a key steering group, and helped farmers get on board.

Broadband – Rural Broadband uptake has been low, and we are committed to helping the government deliver its vision of high-speed broadband in the rural sector. What stood out from Fieldays and our roadshows is the lack of knowledge around what is available. With 180,000 rural connections now available we look forward to working with Vodafone to tell the story of broadband to help drive uptake.

If you want to know more, check out our previous Farming in the Cloud blog.

Make sure you check out and email any queries or feedback.

One Comment

Gayle Buchanan
July 7, 2014 at 6:56 pm

Super impressed with the software and Duncan with his ‘shed’ loads of accounts was fabulous, all the best guys boy what a difference your software will make to farmers across the country (and the world?). Well done

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