Great design is core to Xero’s DNA. In fact, Philip Fierlinger, Xero’s head of design and co-founder, tells people that Xero is not a software company, but a user experience company.
He believes this is what sets Xero apart. In contrast, our competitors try to solve problems by giving people more software and technology, which ends up making the experience more frustrating and confusing. For him, the key to great design is not about making software look pretty but getting the technology and software out of the way as fast as possible.
Philip recently interviewed with InVision, a top design collaboration platform, which is key to how Xero communicates and gathers feedback on design prototypes across the company.
To get a look at Philip’s philosophy for design at Xero and vision as a designer, including his favorite tools, inspirations and workspace must-haves, read the entire interview on InVision’s blog.