Globe trotting coffee pioneer finds his place in the cloud

As the Director of St Ali FamilySalvatore Malatesta has coffee houses in Melbourne, Sydney and London. Salvatore is one of the men behind the third wave coffee movement in Melbourne. Between his cafes and popular specialty coffee brands, his expansion shows no signs of stopping. One of the keys that helps him along the way is Xero cloud accounting software.

Cloud accounting converts

“Xero has given me the ability to go online whenever I like and drill down and see the individual transactions. It’s not just a number – it’s a number with a receipt attached to it, so I can act on stuff very fast,” Sal said.

Sal’s accountant, Jane Meinert of Base Ten Advisory, couldn’t agree more.

“One of the biggest things about moving to Xero is that owners and entrepreneurs are starting to look at the information more and taking a bit more of a role in the performance of their business,” said Jane.

Cloud accounting has completely revolutionized the way he runs his business.

“I’m a massive fan of game changers and disruptors. In the airline industry, Branson did it with Virgin, Uber have done it with cabs and Xero has done it with accounting software.”

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