In September 2013 we commissioned market research organisation, OnePoll, to survey 250 UK accounting firms about cloud adoption and found that 28% were already using cloud based software and a further 27% hadn’t yet made the move but intended to so. We also got a bunch of other data about what was driving adoption, attitudes to security, client demand, etc.
Six months later, to coincide with our presence at the Accountex exhibition in London earlier this month, we re-ran the same survey (same questions, same research company, same poll size) to get an up-to-date sample.
This time around we found that the ‘already using cloud’ measure had grown from 28% to 34%, and the ‘almost there’ constituency had lifted from 27% to 31% – an overall swing in positivity from 55% to 65% in favour of the cloud in a little over six months.
Same coin, different sides…
Now, ordinarily we wouldn’t directly reference the press endeavours of a competitor, but it turns out serendipitously that our friends at Sage appear to have had exactly the same idea to publish their own cloud adoption survey results on the same day as ours, also at Accountex.
Their overall findings were broadly in line with ours as you would expect, but what stood out for me is how Xero and Sage’s interpretations of the same results sit in direct opposition to each other.
See if you can guess which press coverage relates to Sage’s interpretation of the results and which is ours…