On Monday, Xero was named the “top choice” in the list of “favorite online-based business accounting apps” by both PCWorld and Macworld. We’re all about being online and accessible from a range of devices, so getting recognized as a favorite online accounting app by both PCWorld and Macworld was great validation of that accessibility.
The list also highlighted some features of Xero that we continue to hone through our ecosystem of add-on partners. Xero doesn’t have built-in time tracking, as the article notes, but we do have partnerships with over two dozen third-party vendors in this space. Why? We recognize that if we attempt to do everything ourselves, our core competences will suffer, so we look to our partners to extend Xero. These relationships allow our customers to build a customizable total business solution around Xero.
The articles had good things to say about our bank reconciliation process, dashboard, QuickBooks conversion service, reporting and iOS app (we just recently re-launched our Android app as well). Each one of these features has been a high priority for our product teams and we are continually tweaking and refining these functions in order to make Xero as “beautiful” as possible. Being recognized for all these things, some little and some large, is a welcomed sign that we are on the right track.
Being elegant, powerful and simple to use is key
In today’s world, your accounting platform must be simple yet elegant, powerful yet right-sized, focused yet best of breed. Xero encompasses all of those aspects utilizing world-class design, modern workflows with no data entry, depth in accounting and accountant tools, and delivered on a true platform with a vibrant ecosystem of applications available (over 300). Most importantly, we have always believed that our software should be beautiful and function flawlessly, regardless of your operating system preference.
As a person who has met with author Jeff Battersby and others from Macworld and PCWorld for almost a decade to showcase different accounting products, it is a great honor to win the “top choice” award.
We are continuing to focus on improvements
While we appreciate the kind words from both PCWorld and Macworld, we are continuing to focus on improving Xero – day in and day out. We are always incorporating feedback from our customers and thinking of ways to do things differently.
Thank you to all our customers
From myself and the rest of the Xero team, thank you to all our customers (both small businesses and accounting professionals across the globe) for your feedback and support. You are helping us build the best online accounting platform on the planet.