Digital innovation in action on the Sunshine Coast

I was recently invited by the Caloundra Chamber of Commerce & Industry in Queensland to speak on ‘Digital Innovation in Action’.

Digital innovation in action

The Sunshine Coast is a great example of a regional community seeking ways to encourage local business owners to improve productivity by embracing the latest technologies. In opening the breakfast, Michael Shadforth, President of the Caloundra Chamber of Commerce, spoke about the need for businesses to understand and embrace opportunities offered by cloud technologies like Xero in order to improve business efficiencies and lower the costs of running IT.

A local businessmen himself, Michael is clearly passionate about seeing business flourish in the area and sees local innovation as a great way of preventing the “brain drain” of young talent moving to the cities to pursue job opportunities. As a result he was particularly taken with my story of an Adelaide Bookkeeper who made the move to the Sunshine Coast for lifestyle reasons and was able to keep all her clients as a result of using Xero.

This is one of the many examples of how cloud technologies can foster business opportunities in regional areas. After the event I was encouraged by a number of local business owners I spoke with who are working across a variety of industries from tourism to high tech, who are already doing great things with cloud technology (many of whom are already using Xero) and attracting customers from all over Australia.

While I was there, I gave a short interview to SparX Digital on the growth of Xero in Australia, the reasons people are moving to Xero and what’s next for Xero. Check out the video here:


Greg Tuckwell
March 20, 2014 at 4:35 pm

A great presentation that was well received by the audience. The cloud certainly has opened up many opportunities in relation to reaching your market and increased lifestyle options.

Heather Smith
March 22, 2014 at 2:27 pm

My post disappeared so trying again.

If you are looking to do business on the Sunshine Coast look at the for workspace, resources, support and mentorship

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