Digital innovation in action on the Sunshine Coast
I was recently invited by the Caloundra Chamber of Commerce & Industry in Queensland to speak on ‘Digital Innovation in Action’.
The Sunshine Coast is a great example of a regional community seeking ways to encourage local business owners to improve productivity by embracing the latest technologies. In opening the breakfast, Michael Shadforth, President of the Caloundra Chamber of Commerce, spoke about the need for businesses to understand and embrace opportunities offered by cloud technologies like Xero in order to improve business efficiencies and lower the costs of running IT.
A local businessmen himself, Michael is clearly passionate about seeing business flourish in the area and sees local innovation as a great way of preventing the “brain drain” of young talent moving to the cities to pursue job opportunities. As a result he was particularly taken with my story of an Adelaide Bookkeeper who made the move to the Sunshine Coast for lifestyle reasons and was able to keep all her clients as a result of using Xero.
This is one of the many examples of how cloud technologies can foster business opportunities in regional areas. After the event I was encouraged by a number of local business owners I spoke with who are working across a variety of industries from tourism to high tech, who are already doing great things with cloud technology (many of whom are already using Xero) and attracting customers from all over Australia.
While I was there, I gave a short interview to SparX Digital on the growth of Xero in Australia, the reasons people are moving to Xero and what’s next for Xero. Check out the video here:
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