Our US President Jamie Sutherland and Regional Sales Director Ted McRae were guests on San Diego’s 760 KFMB AM radio show “It’s Your Money and Your Life” recently. The discussion was about Xero and its place in the evolution of the accounting industry.
Co-host Richard Muscio is a CPA who understands the struggles posed by desktop accounting software. He pointed out technology is rapidly improving and small business owners are demanding their financial information be easily accessible and available in real time. Richard echoed our sentiment that the CPAs who have made the jump to the cloud are ahead of the curve but the ones who are still behind “are at risk of becoming dinosaurs”, as he put it.
The conversation steered towards another topic that resonated with the hosts: collaboration. As a CPA, Richard is used to getting client financial data when its no longer actionable. It’s a concept that has never made sense to him. He had an excellent take on the idea of collaboration:
“When you guys say Xero is beautiful accounting software, I think it goes beyond that. I think you have a beautiful process for helping business owners thrive. I think your software is part of it. That’s just my humble opinion because you guys are 100% behind that theme of collaborative work with CPAs and clients together to drive better value to small and medium-sized businesses, which are obviously the backbone of this country.”