Rethinking business websites
When the notion of having a website for your business first started to surface around 1994, the way business owners regarded business websites shifted very quickly from the mid-1990’s – what on earth is a website? – to the late 1990’s universal acceptance of – if you don’t have a website, you don’t exist.
Unfortunately despite this amazing rate of initial adoption, some fifteen years later a good many businesses still think of their websites in the same way they did in 1998, where the limited designs range variously between an electronic company brochure through to a basic if individually designed directory listing on the web.
In other words, pretty inert.
When you contrast the 1998 job spec that all websites were first designed against, with the advanced way we as consumers now use the web compared with fifteen years ago, there’s a big disconnect.
As part of the Xero Summer Camp training events calendar we ran in the northern hemisphere in August, we recorded a bunch of podcast interviews with various luminaries in the Xero ecosystem and beyond.
We also recorded a short podcast style interview with me talking about business websites and this functional disconnect. It runs to about twenty minutes (apologies for the crunchy audio quality at the very beginning).