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Rethinking business websites

Posted 5 years ago in Tech by Gary Turner
Posted by Gary Turner

When the notion of having a website for your business first started to surface around 1994, the way business owners regarded business websites shifted very quickly from the mid-1990’s – what on earth is a website? – to the late 1990’s universal acceptance of – if you don’t have a website, you don’t exist.

Unfortunately despite this amazing rate of initial adoption, some fifteen years later a good many businesses still think of their websites in the same way they did in 1998, where the limited designs range variously between an electronic company brochure through to a basic if individually designed directory listing on the web.

In other words, pretty inert.

When you contrast the 1998 job spec that all websites were first designed against, with the advanced way we as consumers now use the web compared with fifteen years ago, there’s a big disconnect.

As part of the Xero Summer Camp training events calendar we ran in the northern hemisphere in August, we recorded a bunch of podcast interviews with various luminaries in the Xero ecosystem and beyond.

We also recorded a short podcast style interview with me talking about business websites and this functional disconnect.  It runs to about twenty minutes (apologies for the crunchy audio quality at the very beginning).

Audio : Start taking your website seriously


Stefan Pretty
October 10, 2013 at 12.23 am

Hoorah! I think there needs to be a realisation and movement on this big time. New starts and companies always try to cut budgets on their website thinking it’s not as important as it really is and the truth is they should be investing MORE to really see a benefit from it, but the benefit can be wildly greater than any outbound marketing methods that they’re likely investing heavily in compared.


Steve Taylor
October 11, 2013 at 10.40 pm

Much needed. Too many business websites are still glorified brochures – and then the business owners complain when their business is suffering trying to compete in the online market. I spoke to one retailer today who had no online presence whatsoever – and is struggling to get customers into their store. Generally, in this day and age if you are not online, you are not in business.

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