We’ve participated in AccountingWEB’s annual Software Satisfaction Awards programme for the last four years. Last year we came out top in the practice software category!
In one sense public surveys like this recall a time before today’s multi-channel communication world existed. This was when an annual temperature gauge was all businesses had to go on. And to that extent they’re a little pedestrian.
Today we’re just bombarded with live customer feedback from all angles. Some of it is structured and quantified, but a lot of it is anecdotal or from narrow, individual perspectives. You can see people sharing their opinions on Xero Community or public platforms like Twitter. As a result, we’re pretty clear on what our customers think about Xero. We know where we’re winning, and where we need to tune up.
But what good old-fashioned public surveys like Software Satisfaction provide is a valuable, structured benchmark that compares Xero with other software companies. The Software Satisfaction Awards survey is an opportunity to share your experiences of the software you use.
So, if you have a spare five minutes please stop by the SSA13 survey site and click a few boxes before September 30. We’d be very grateful.