At Xerocon London last year I announced the formation of a UK Partner advisory group, trendily referred to by the name XPAC (Xero Partner Advisory Committee) – and we operate one group in each of Australia, New Zealand, UK and the US, rotating membership annually.
The XPAC’s remit is to represent and advocate the collective views and insights of our accounting and bookkeeper communities in a structured way. We get truckloads of free-range insight across a number of channels like social media, 1:1 relationships and so on, but we think it helps to complement that with a regular sync and two way exchange with a fixed group of expert advocates.
We held our first physical meeting at our UK office a couple of weeks back and it was a great half-day exchange of ideas, discussion about future direction and feedback on positioning and priorities.
We have a pretty good fix on where we ought to be heading but it’s a big help to be able to check our logic and thinking as we go.
PS. You can pre-register for Xerocon London 2013 here.