Successful and lovely creative business

A while ago I came across a video project called Fifty People One Question that made me simultaneously happy, sentimental, grateful, and a wave of other profound emotions. It’s so simple, yet so powerful.

The creative agency Crush + Lovely behind that project has an incredible portfolio of equally beautiful videos, apps, websites and other creative endeavors.

I was thrilled to discover Crush + Lovely has been a Xero customer for years. We wanted to talk with them about their experience using Xero to run a creative agency, to learn about their workflow, how their team collaborate on finances, and how they manage growth. We want to make sure Xero performs well for agency sized businesses like Crush + Lovely with around 20 staff based in various cities across the United States.

It occurred to us, it would be wonderful to capture their story on video. And who better to produce the video than Crush + Lovely themselves?! As you’d expect, they nailed it. It was thrilling to hear the impact Xero is having on their business and their lives.

When we spoke with Crush + Lovely’s CEO and Cofounder, Matt Blanchard, he also had these wonderful things to say about Xero:

  • Xero has helped us better manage Crush + Lovely’s overall financial health
  • It’s easy for me to quickly log into Xero at any time during the day to see our finances at a glance
  • Xero’s mobile app gives me the flexibility to take care of accounting needs while traveling or on the go
  • Using Xero helps me easily and strategically plan for future business development goals

That’s just a tiny sample of the feedback! It’s been fantastic hearing how creatives use Xero.



One Comment

Gayle Buchanan
May 9, 2013 at 7:27 pm

another fab business who get up every morning and do what they do best (knowing Xero has their back) …. loving the aha moments too

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