Franchise doubles turnover with Xero

JoineryWorkshop-30Rob Dixon, owner and founder of UK based franchise Joineryworkshop.com, switched himself and his franchisees to Xero a year ago. Since then, he’s doubled turnover – and he attributes a lot of that to the fact that Xero gives him better visibility over his business and more time to work on growing his business.

Financial visibility over the franchisees is key for a franchisor. Working in desktop software restricted his financial visibility because he never had an accurate view of his cash position. After all, his figures may tell one story, but without up-to-date data from his franchisees, that story wasn’t really complete.

It made for a difficult situation because he couldn’t make business decisions without complete cashflow information. However, getting that cashflow information sucked up all his time because he had to get in touch with franchisees, ask for the relevant details, then wait for them to send the data through.

So shifting all of his franchisees from Sage to Xero meant he no longer has to ask for information. He can now just log in and see real-time business data because it’s in the cloud.

Shifting to this way of working has given him the capacity he needed to focus on business development and sales. That’s how he’s doubled his turnover – by spending time working on growing his business rather than spending time on the day-to-day admin of running his business.

What about the franchisees?

The news that the franchisees would be switching to Xero was “met with a trepidation at first,” said Rob, “ but our franchisees are joiners, not finance people, and they love the level of support they can get with their finances.”

Rob and his staff help with everything “from cashflow to pricing to debtors,” and can “catch things which might have taken two or three months to pick up otherwise.” This means that just like Rob focuses on sales and growth, his franchisees can focus on restoring sash windows. Everyone focuses on what they’re good at – and the business is thriving.

Rob’s not the only franchisor on Xero. Find out why franchisors and franchisees around the world love Xero by checking out this page.

5 Comments

Lean Kaw
April 12, 2013 at 11:30 pm

I work with a group of franchisees in the cleaning business in Sydney who use Xero to track their sales and cash flow. Importing sales information from the franchisor’s financial system saves weeks of work giving franchisees more time for billable work hence improving overall group performance. After the initial set up, my customers find Xero easy to use, even for those who have never used accounting software before.

Robbie Dellow
April 15, 2013 at 10:21 am

The potential of franchises adopting Xero for it’s franchisees was always an exciting are of huge potential for me, as a shareholder. Now that Xero is appearing on the radar and rapidly moving into the global space has there been any interest from the much larger global franchises, regarding deployment? Understand a lot of these use in-house solutions but …..

Robbie Dellow
April 25, 2013 at 1:04 pm

never heard back from you, Nina, re my question above.
As Xero moves into USA I see the take-up, by the many franchises there, as v.important.

Rod Drury
April 25, 2013 at 3:53 pm

@robbie like Subway and McDonalds? Got quite a few of those.

We have dedicated vertical teams and franchises are performing well for us. Agree big opportunity in the USA.

robbie dellow
April 29, 2013 at 12:46 pm

Thx Rod. Good to hear this is prioritised by your ‘on-to-it’ US team.
Notwithstanding all the commonly-known ‘fast food’ industry franchises (McD’s, Subway, Papa Johns, etc, etc), great opportunity with the auto-players (eg, Pep Boys, AAMCO, MAACO, Jiffy Lube, and other service industries there (Liberty Tax, Great Clips, Kumon, etc, etc). The mind boggles but don’t need to tell you that. 😎

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