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London calling

Posted 6 years ago in Advisors by Nina Michell
Posted by Nina Michell

Late last week the UK team took part in Accountex at Olympia in London, the UK’s first proper accounting exhibition for years.

With over 3,000 accountants in attendance, it was a great opportunity for us to be one of a hundred companies exhibiting and telling our story.

On the first day of the event Gary Turner took to the Technology Theatre to speak about Profiting as a Connected Practice, a topic that was obviously attractive to the attendees at the event, so much so, that there was not a seat to be had while he was speaking. In fact, it was great to see so many of the theatres packed to bursting, the attendees at Accountex clearly wanting as much information as possible.

The Xero booth was also very busy throughout the 2 day exhibition, with hourly demos pulling in the crowds and keeping the booth staff busy with questions and queries. It was the first large show I had attended for Xero, only having been with the company five months, and it was so exciting to have so many people come to find us who started their conversations on a really positive note. It was flattering to be approached by a number of businesses and accounting firms who were already using Xero, a common refain over the two days was ‘Don’t worry, you don’t have to convince me as we’re already customers and would love to give you a testimonial any time!”

Over the course of the event we conducted an informal survey and asked visitors to our booth what they felt would be the biggest challenges to their business or practices in 2013. The overwhelming response from the 250+ people who visited us was around tightly managing their budgets & keeping fees competitive.

It was great to be involved in a well attended event for accountants and also a boost to hear a good few speakers name checking Xero in their talks and sending people to talk to us. Indeed, it was an honour to finally meet in person Paul Dunn, a big Xero advocate, who according to Gary Turner practically ordered one accountant to visit the Xero stand to find out more about us.


Gayle Buchanan
November 27, 2012 at 5.37 am

Paul Dunn – you hero!

Jerry Zhao
November 27, 2012 at 11.15 am


Stephen Quay
November 27, 2012 at 10.00 pm

We were there. Definitely two days well spent. So many seminars across eight theatres. The only hard bit was choosing what to watch!

Joe Carstairs
November 27, 2012 at 10.15 pm

Congratulations Nina, Gary and the rest of the Xero team for putting on such a great show at Accountex. We were fortunate enough to be in the booth next door and there’s no doubt Xero was one of the most popular exhibitors throughout.

For add-on developers like us, this was perfect as it meant we were able to pick up some new LedgerLive users too (though some credit must also go to our decision to offer sweets on the stand!).

Few who attended Accountex can have come away thinking it was anything but a huge success. It really did demonstrate how many accountants are looking to use online services, such as Xero, to add value for their clients at the moment.

Roll on next year!

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