Xero connects at Sleeter Conference

The 9th Annual US Sleeter Accounting Solutions Conference is over for 2012 but what an event for Xero! This was our second year mingling with the huge range of accounting professionals, consultants, developers, and software application providers that gather to learn about the latest tech innovations in the accounting world.

Over half the attendees are Certified Professional Accountants (CPAs), and attendee firms employ over 5,000 tax and accounting professionals who provide services to over 500,000 businesses.

Adding to the fun, the event was hosted in Anaheim, California just minutes from DisneyLand, so Rod and I had a chance to meet the locals in the flesh – so to speak.

L-R Minnie, Jamie, Rod, Mickey

Sleeter was three days of accounting heaven. The first day opening with a bang as we picked up the coveted “Awesome Application Award” for Xero, and closed with a verbal shootout involving Rod on the main stage pitted against Sage and Intuit. Rod outlined a 5-year vision of the accounting industry and the journey that accountants will go for the next few years as the cloud allows them to work alongside their small business customers.

Rod also took the conversation a step further by underscoring the importance of the small business market and how special this space is for the global economy. Presenting alongside the incumbents of the industry we were able to explain the benefits of starting from scratch to design a scalable global accounting platform and what partners should really be considering when they are selecting their cloud accounting software partner.

The Xero booth was incredibly busy every day. On day two Ian Vacin took the stage to provide advice on how to move clients into the cloud. Then on day three I had an opportunity to sit on a panel alongside Quickbooks Online.

Xero booth, and Ian on stage

Many attendees were impressed with the innovation Xero has pioneered. It’s a testament to the hard work that the team have put in globally into developing our product to date. From the native mobile Android and iPhone app, to our 99.99% uptime record, to having practice management for accountants as part of Xero partner program, we are the global leader in cloud accounting.

As we continue to trailblaze, the competition will heat up. The benefactors of this are going to be accounting professionals and small businesses. Many of the attendees at the Sleeter conference tell us they are very happy there’s now an alternative in the US. At the end of the day it is all about making the lives of businesses better. And we also know that pairing up an accountant with a small businesses makes a small business more likely to succeed.

Until next year Doug and the Sleeter team – thanks for a great conference.


Robbie Dellow
October 26, 2012 at 11:32 am

Congrats. btw – Is there any video link to this Sage, Intuit, Xero ‘shootout?’

Gayle Buchanan
October 26, 2012 at 11:33 am

Hang on for the ride Xero, US Xero Bookkeepers reporting back that they are soooo pleased an alternative is available – so proud of our kiwi made!

Cassandra Scott
November 8, 2012 at 6:53 pm

Glad you captioned the photo with Minnie and Mickey….. was a bit confusing who was who until I read that 😛

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