Promoting our Partners

At Xero, we believe the secret to increasing productivity for small businesses is to have them connect with accountants and bookkeepers. That’s why we try to help our bookkeeping and accounting partners land new clients by providing resources like joint marketing campaigns, the Xero Advisors Directory and the Xero Community forum.

Now, we’ve added another tool to the Partners marketing toolbox: Partner banners, which let you advertise your practice for free on every page of This means that partners don’t have to keep updating their websites as we add new features. Simply pass your customers to us, we keep you at the top of every page, and then we pass them back to you.

Here’s how it works:

Those accounting partners who have reached Bronze status or above have each been assigned a special hyperlink to Users who click through to from this link will see a banner ad for that partner at the top of every page. Clicking the banner opens an enquiry form which is then emailed to the partner to follow up.

Xero Partner Banner

Xero Partner Banner Enquiry Form

Partners, to get the most out of this free advertising you should use your link every time you want to mention Xero. Start by putting it on your website. That’s just the beginning, though. You can also use your link on your blog, in Facebook updates, tweets, email newsletters, even your email signature.

Accounting partners should have already received an email with their unique link and instructions for implementing it.  If you’re a partner and have not received an email or have further questions, please get in touch with your account manager. Or if you don’t have one, email and we’ll get the ball rolling.


Gayle Buchanan
October 30, 2012 at 9:40 am

Xero, thank you so much for looking after your partners – one of the many reasons I promote your awesome product – cheers

October 30, 2012 at 9:56 am

I like it, that’s a cool concept

October 30, 2012 at 1:18 pm

Great concept. I haven’t received the email. I’ll contact my manager asap!

Sonny Byrd
October 31, 2012 at 12:02 pm

Awesome! Love how Xero supports accountants. We try hard to do the same, as our receipt scanning, data entry and online storage service is commonly bundled with Xero as a package offering by bookkeepers and accountants.

Leave a Reply

Your email address will not be published. Required fields are marked *

Come join us for the Xero Roadshow US

The Xero Team is launching a ten-city roadshow in September. We’ll be travelling across the United States to educate and connect Partners. Xero Roadshow US is the perfect opportunity to connect with the Xero team and find out what’s been going on. You can check out new Xero features, get tips for growing your cloud practice ...

The Financial Web, Continuous Certification and Banking

I sat down with Sholto Macpherson at Xerocon last week to discuss The Financial Web, the Assurance Dashboard, Continuous Certification and how we plan to help small businesses get access to lending and capital. In this video we are introducing a number of new concepts: The Financial Web The Financial Web is the growing electronic ...