Browser and OS stats for small business
Earlier this week Trade Me posted about browser and operating system stats, promising a quarterly view of what a large chunk of New Zealand consumers use.
Good on them for opening up with this data. It inspired us to follow suit in respect to the small business sector – with browser and operating system data from the Xero accounting application – to see if business applications had a different profile from consumer web sites.
The Xero data is sourced from Akamai. It is a snapshot of the past three months hits and excludes traffic to our mobile application. We’ve also excluded traffic to our mobile domains from devices such as iPads.
Note our traffic will have a larger global component. Xero has a growing customer base globally centred around four core regions where we have a physical presence and with users in over 100 countries.
The biggest difference in the Xero numbers when compared to the Trade Me consumer data is the relative popularity of Chrome and Firefox browsers. In Trade Me’s stats Internet Explorer 9 proved the most popular with around 23% in recent months, ahead of Chrome, and then IE 8 ahead of Firefox. For Xero, Chrome is a clear leader on 32% with Firefox second at around 20%, followed by IE 9 and 8 respectively. Perhaps this difference is reflective of a tech savvy/early adopter base using Xero – your theories welcome in comments below.
Another significant difference is that Safari’s popularity in Trade Me’s stats, where it comes in a close third, is not reflected in Xero’s. As we turn to look at what desktop operating system Xero users are using, MacOS X users account for 18.15%. So quite a proportion of those are not using the default Apple browser, mirroring the interest in Chrome/Firefox on Windows.
On the desktop operating systems our results are close to Trade Me’s with Windows 7 as the most popular operating system but Windows XP holding on strongly. It will be interesting to watch the uptake of Windows 8. MacOS appears over-represented amongst Xero users – not surprising considering there have been fewer accounting software alternatives for them.
These types of statistics are important for businesses to know if they are using the best supported browsers and operating systems, and for developers to know what systems they have to take account of. We’ll endeavour to bring you updates to these stats in future, to show the way business use of browsers and operating systems is shifting over time.
Of course, as Trade Me noted, mileage may vary between websites so if you are managing a website then check your own statistics to see what your customers are using and think about how that relates to the services you are offering.
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29 October 2012 #