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Payroll for Nevada and Illinois

We’re excited to announce Payroll in Xero availability for Nevada and Illinois. This comes just two weeks after the release of Maryland and Tennessee. Over 250,000 small businesses in Nevada and Illinois employ at least one employee. Xero is truly excited to provide an accounting and payroll solution that will not only make running their ...

Does gender matter in marketing?

“Female customers? Make it pink.” I once heard this sage advice in a product marketing meeting. It was said partly in jest – but only partly. Does that make it insulting, offensive, and sexist? Or was it a helpful insight into gender biases amongs consumers? The answer is: there is no right answer. Gender is ...