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Does gender matter in marketing?

“Female customers? Make it pink.” I once heard this sage advice in a product marketing meeting. It was said partly in jest – but only partly. Does that make it insulting, offensive, and sexist? Or was it a helpful insight into gender biases amongs consumers? The answer is: there is no right answer. Gender is ...

The pros and cons of always being connected

Today’s guest author is small business and finance expert, and co-host of Sunrise, David Koch I’ve always appreciated the freedom and flexibility mobile tech allows me to have. From staying in touch with my kids overseas to running the family business on the move. In fact, right now I’m writing this on a plane. And ...