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Xero and the American Society of Women Accountants

Posted 6 years ago in Advisors by Deborah Nuccitelli

ASWA logoXero partner Mariette Knoblauch introduced us to the American Society of Women Accountants (ASWA), suggesting we take a trip to Seattle next month for the ASWA Northwest Regional Conference. We did her one better and became an Honorary Trustee.

We’ve been impressed with the way ASWA members do more than just pay their fees – they regularly participate in forums and events. One great thing that sets it apart from other professional organisations is that members don’t have to be CPAs. ASWA attracts a cross-section of accountants, bookkeepers, and accounting students and this diversity brings lots of unique expertise to the table.

ASWA was founded in 1938 when “professional woman” was something of an oxymoron. The Society had two functions: to grow a community of women accountants and to keep women accountants up-to-date on the complex US tax code.

While the status of women in accounting and other professions has dramatically changed over the past 70-odd years, there’s still a need for the ASWA and the networking and mentoring it offers –  100 chapters are now spread across the USA.

ASWA seminars and discussions cover a wide range of topics, such as the basics behind being a sole trader; negotiating salaries and learning how to succeed in a large organization.

After Seattle we’ll be attending a couple more ASWA conferences in Arizona and San Diego. If you’re interested find out more on the Xero Business Community.

And if you’re a man, don’t feel left out. You’ve been able to join the ASWA since 1974.


Stephen Lister
April 20, 2012 at 3.09 am

General system is very useful for business accounts, but i find it very frustrating that it slows down enormously when a large amount of data is inserted.
The system also seems to grind to a halt during the evening which is a good time for me to input information.
I don’t know if this can be improved from your end of the system?

Helen Matterson in reply to Stephen Lister
April 20, 2012 at 9.04 pm

@Stephen – It would be good to understand the amount of data you are loading when you refer to inserting a large amount of data. Xero is intended to be a small business application and certain areas of the application can slow down when unusually large numbers of transactions are entered. Generally large datasets can slow reporting and other parts of the application such as bank reconciliations.

It would be good for you to contact our support team ( with details such as your typical monthly volume of invoices and statement lines and the specific parts of the application you are finding slow. We can work with you to identify any issues. Please mark the ticket attention Duncan Ritchie.

Kara Haas
April 21, 2012 at 4.27 am

Delighted to see this relationship and partnership! During a recent move cross country and transitioning from public accounting to industry, the ASWA has been a tremendous asset to me. The members of the local chapter have provided me with networking and resources to insure that I maintained my license and professional education.

Xero, of course, is my accounting software of choice, serving my highly mobile life.

Guy Pearson
April 21, 2012 at 10.58 am

Mariette, Congratulations!

Xero, good job taking on the initiative on this.

Mariette is a fantastic accountant and our joint clients are wrapped with her services.

ASWA – can an Aussie sign up?

– Guy

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