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UK #xeroroadshow field report

Posted 6 years ago in Advisors by Gary Turner
Posted by Gary Turner

We’re at the halfway stage on our UK road show fortnight, and so far it’s been a great experience for the Xero road crew and we’ve had positive feedback from many of the 270 delegates we’ve met so far this week.

Apart from the buzz of sharing our strategy and roadmap, one of the biggest things I’ve taken away from this week is that the attendance levels contrast so positively with the last series of UK road shows we ran in May 2010, and what that says about the UK’s maturing attitude towards the cloud.

This time two years ago, our road show events series in the UK averaged around twelve people per venue. At one event only four people showed up. It was tragic.

In the intervening 24 months a lot has changed and today our UK customer count is close to the size our global customer count was in 2010, interest among accountants and bookkeepers in working online has blossomed in the UK and we’ve continued to work hard to build momentum and trust among UK practices.

I’ve heard evidence of the fruits of that effort coming through loud and clear this week.

In fact, I’m confident that had we correctly anticipated the strength of demand this year, we’d have booked bigger rooms and instead of having to turn accountants away from over-subscribed events – or putting on extra dates – we’d have had 1,000+ UK accountants and bookkeepers through the doors instead of the still impressive 450 we’re due to finish on next week.

It’s certainly a nice problem to have.

So, we’ve put on another extra date – this time in Southampton – and if you’re in the south and missed out this week, then head over to the Xero Roadshow page and get booked on for May 9. And we’ll be shortly opening registration for the UK’s inaugural #Xerocon conference for accountants and bookkeepers in London this September.


Jenny Todd
April 22, 2012 at 10.32 am

Had a great day at the Roadshow on Tuesday, have been driving my website guy mad
as i need a landing page sorted out very quickly… Why would people not use Xero its awesome

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[…] just got back from the Xero Roadshow. For me the most interesting part of the day was hearing Gary Turner, the UK MD, talk about where […]

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