Today I join the Xero US team as the Vice President of Marketing. Not since taking my first job in technology (optimizing production lines in semiconductor factories), have I been this excited about starting a new role. There are only a few times when you get the opportunity to make a significant impact (in a positive way) on small businesses and their advisors. Xero is leading that change and I wanted to be a part of that.
My career spans 15+ years creating, marketing and supporting software solutions working as an engineer, architect, product manager, designer, and marketer. Close to nine of those years were spent at Intuit where I honed my marketing skills (marketing everything from QuickBooks Enterprise to Simple Start to Customer Manager to Mac) and developed deep domain expertise in small business financial management (QuickBooks). Most recently, I led the QuickBooks ProAdvisor Program, which taught me how important accounting professionals are in the success of a small business. I’ve also become passionate about design and user experience, believing from the moment you consider a product it must be drop-dead simple to understand and use. That brings me Xero.
About a year ago, I took Xero for a test drive to understand what everyone was talking about. From the moment that I saw my Xero Dashboard, I was impressed. It was like a Mac – a balance between simplicity and elegance. Everything I wanted to see, and only what I wanted to see, was in one place. It wasn’t cluttered, bloated, or confusing. As I dove in further, it got even better. Reports, tools for accounting professionals, anytime and anywhere access, an open API and award winning add-ons, multi-currency, and more recently, a better mobile experience with Xero Touch. The list goes on. Instantly I wondered how did they do this?
It was only a few weeks ago that I decided to leave Intuit for Xero. I’ve made the change not only because I believe in the product but the team, the company and the vision. During the process I’ve had the opportunity to talk to Rod, Jamie and others leading Xero. They’re smart, resourceful, dedicated and inspiring – the type of people that you want to be associated with. And as I dug in and evaluated Xero further, I realized they’d created an amazing company. Wherever I looked, they had the answer – product, design, people, strategy, financial backing, partners, platform, and, most importantly, growth. Wow. I feel really fortunate to have the opportunity to join something that will change the industry that I’ve spent a decade working in. As they say, the rest is history.