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Xerocon Live Blog

Posted 6 years ago in Xero news by xero
Posted by xero

Good morning

We’ll be posting throughout the day from the Viaduct Events Centre in Auckland New Zealand.

Check back at 9.00am NZST for live coverage from the Xerocon keynote #xerocon.


9.37am CEO Rod Drury keynote

“This is about real people, things that they play with everyday. We make things a whole lot easier.” 


9.50am Introducing some of the Xero board members

Sam Knowles, Phil Norman and Craig Winkler



Big investment in the last year into accountant side features as it makes sense in the Cloud. Client and accountant software should be seamlessly connected. The client pays-not the advisor.

Xero is moving from being a software vendor to being a partner.

Many practices have out of date hardware which is not helping them to to move to the Modern Practice model.

Partners need a ‘common desktop’ so all of their document and file management works together. Many do-it-yourself solutions require more time in the long run.


10.10am Practice management

Announcement of the new practice management offer with the acqusition of Workflow max. Free practice management for partners who add 20 clients – that caused a ripple of excitement. I think I heard a ‘woo hoo’ or three.


10.23am Andrew Tokeley takes the stage to talk about the Xero Roadmap

You can call him ‘Tokes’.

“Even my 83 year old grandmother calls me Tokes so don’t feel weird.”

Report packs give complete control, new features such as notes can be drag and dropped to make life a lot easier.

You can now take Word or Excel tables and drop them into report fields. Lots of claps from the floor.


10:44am What’s in store for 2012 – report packs

Custom report fields e.g. banker, overdraft size, solicitor.

Automating schedule for Current Accounts and Loans.

Report code updates.

Purchase orders, quotes, stock lite and setup and conversion tools.

“We are not doing a full stock management system.” 


10.49am Next up, it’s Craig Walker 

30,000 + downloads Xero Touch from app store.

Craig tells us “what he got up to over the Christmas break.” … Address verification.

Data shows businesses dealing with the same businesses across the ecosystem.

Developing the Xero-to-Xero user features. Online invoices create online statements and help businesses get paid faster.

Users also get remittance advice (big cheer).


11:05 am Sara Goepel

Sara Goepel

The new Xero business community will be coming out on the 13 February. Businesses can help each other and work together.

Online training and a training dashboard for partner edition. Online training modules mean that businesses can keep track of their requirements.

You should see bank feeds in Xero personal in the next two to four months.



Back from the break. Getting ready to hear Hon Craig Foss speak.

“It is fantastic to be in room full of accountants. It’s not often you say that.”

Lots of concerns about the global economy around the world. It is a great time to be doing business in New Zealand. We are a trading nation and the world wants the stuff that Xero is making.

We need people with clever ideas and big visions.

We need exporters and investors who can see a new, innovative, start-up company and make it grow.

The huge investment in fibre adds lots of new opportunities for New Zealand businesses.


12.10pm Trevor Schoenmaekers, Hansens Accountants

GST is the biggest nightmare for his practice.

Trying to send things to India to save costs didn’t work and client’s didn’t like it. Trying to do reporting was taking too long and there was no time to spend with clients.

Switched to Xero in June 2010.

“Their (Xero’s) support to me was something I had never, ever, ever experienced before. One push of the button turned off $30,000 worth of fees to MYOB”.

Show of hands for the Rob Nixon group people in the room? A few here.

Major culture change was required as accountants in the business became more responsible for their clients. Increased transparency was hard for some to change habits. The business models have changed inside the practice.

Hired a marketing person fulltime to use new tools such as Twitter and Facebook to connect with customers. Staff turnover has basically stopped by creating fun and focusing everyone on clearly defined targets. Clients are encouraged to pay bills on time with prizes such as weekends away.

Trevor & Rod


12.40pm David Jessep, DJCA

David invested heavily in his business and then the Christchurch earthquake hit. He was in a bar called the Twisted Hop having a beer at the time. The whole building was demolished.

Up in running after three days with some cheap laptops and products such as Google Docs and Smart Payroll.

“The Cloud enables two businesses that are passionate about different things to connect and work together.”

“We’ve made lots of mistakes but we learned lots. It was hard in 2011 but we still doubled in size.”


1.00pm Lunchtime. (I’ll plug-in and be back soon for the afternoon workstreams).

In the meantime, you might get some food tweets on Twitter #xerocon.


1.56pm Hamish Edwards – Profiting as a connected practice

“Who went to university four years to learn how to do tax returns?”

A lot of accountants have  a lot to offer business because they run their own business.

Labour is expensive and junior accountants are getting paid more.

Love the bookkeeper. “If you annoy one of your client’s staff they will go with their staff not you.”


2.19pm  The Single Ledger

The same accounting system used by the accounting and the client.

The same accounting system is used for all clients.


2.35 pm Live Demos

Spotlight workpapers + Xero + WorkflowMax

Annual financial statements can be built anywhere. Very fast and easy to do.

Richard Francis launches a new innovation on stage with his wife Julie, Spotlight Workpapers.

March 20 is the target release date. Data is imported live from Xero into the workpaper.

The one-stop shop workpaper approach enables queries to be captured and shared online, in real-time.


2.56pm Gavin George

WorkflowMax and now Xero’s newest employee as WorkflowMax country manager for New Zealand demos value-based billing and looking at improving job throughput and practice efficiencies.

WorkflowMax demo


3.10pm Hamish Edwards back into it

It’s not about time. What is the average fee per client?

Taking questions from the floor



Guy Pearson from Interactive Accounting presenting his journey to the Modern Practice. Aiming to go global with his practice enabled with Cloud tools such as Mailchimp, WuFu, Google, LodgeIT and Eventbrite.

Guy Pearson's Ecosystem of providers



A few questions from the floor from some of today’s speakers.

Speakers take questions from the floor to finish of the day session


We’re wrapping up now for a bit so we can all go and get beautiful for the gala dinner and awards ceremony at 7,30pm tonight at the Viaduct Events Centre in Auckland. Keep an eye on our Twitter feed at #xerocon for winners of the New Zealand Xero Partner Awards for 2012. Thanks for all your comments and pictures. Great to see everyone had such a fun and informative day.


February 3, 2012 at 12.18 pm

Reorder line items in an invoice, remittance advice and mention of a quote component …. all fantastic enhancements, congrats !!!

Wayne Robinson
February 3, 2012 at 1.50 pm

Is there any possibilities of any more details on online invoices/statements. Maybe some screenshots?

Courtney Lambert in reply to Wayne Robinson
February 3, 2012 at 2.55 pm

Hi Wayne,
Yes sure. I’ll get some for you later in the day.

Gayle Buchanan
February 4, 2012 at 10.17 am

thank you so much organisers conference rocked – well, well done xero

Gillian Rossouw
February 5, 2012 at 7.30 am

The anticipation was immense & a feeling of knowing what beautiful treats were about to be revealed #Xero continued throughout the day, continued giving more wow’s as they unveiled updates at Xerocon 2012. I salute #Xero & all the Add On Solution providers.

Xero Conference Wrapup | |
February 8, 2012 at 9.12 pm

[…]  left the Xerocon Live Blog to get beautiful for the Gala Dinner and Awards Ceremony, where all  xero people cut loose […]

#xerocon 2012 (NZ) Wrap Up accounting | technology | music | life Guy Pearson
February 9, 2012 at 11.26 pm

[…] event live blog […]

Cosmic Accounting Group
February 20, 2012 at 7.21 pm

Can Xero at handle Estimate/ Job costing / timesheet ability to handle cost by items especially for Buiolders and Construction coys

Heather Smith
March 4, 2012 at 10.38 pm

I love the comment from Hamish Edwards “Who went to university four years to learn how to do tax returns?” – sheesh it was a lot more than four years!!! and yes I am not a TAX accountant. Businesses are drowning in tax and forgetting about using their numbers to help them make decisions within the business.

Workflow Max + Practice Ignition – How they fit together |
June 7, 2012 at 3.22 pm

[…] Xero acquired Workflow Max in February this year (after taking a 15.9% stake in 2010), announcing it as their chosen Practice Management Solution for Xero Partners. At Xerocon New Zealand, February 2012, Xero’s CEO announced it would be offering Workflow Max for free for any Xero partner that was to add 20 subscriptions before the end of June, 2012. (read about it here) […]

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