The Melbourne challenge

Over in Australia, we’re two weeks into the Xero Payroll Roadshow, having tons of fun madly traversing the country and talking to accountants and bookkeepers.

We knew that lots of people would come to see Xero Payroll (all systems are go for a late April release). But our $20m capital raising and acquisition of cloud-based practice management sweetheart WorkflowMax have really turned the tide on attendance.

Just look at how far we’ve come since last year.  In 2011 we had just 38 attendees in Sydney.  This year? 240! Mind-blowing.

Then there was Adelaide, where 120 people came – up from 13 last year. Even some of the regional locations saw an uplift in numbers – as much as 10 times compared to last year.

Help us create the biggest Xero event ever

Which brings me to Melbourne, where a whopping 387 people (up from 42 in 2011) are registered for our event on 28 February. (Update: 401 people are now registered!) 

Here’s the challenge. Earlier this month, 410 accountants and bookkeepers went to Xerocon NZ. We want to better that number and give Melbourne’s roadshow the largest attendance of any Xero event (worldwide) to date.

So if you’re up for it, register here and bring a colleague. From the feedback we’ve received so far things are looking good.


Irvin Jaffe
February 24, 2012 at 4:21 am

Is there going to be a multi-site US roadshow?

February 24, 2012 at 5:28 pm

I just want to book my accommodation and airfares for Melbourne already! 😉

Leave a Reply

Your email address will not be published. Required fields are marked *

Why attracting female accounting talent is not one-size-fits-all

When it comes to hiring strong female accounting talent, there is no cookie-cutter approach. While many accounting firms correctly recognize the need for female talent in their practice, too many treat related recruiting and retention activities as one-size fits all. I spoke with one of my peers Joanne Cleaver, she had some great insights and ...

Never stop learning: Why we should see you at Xerocon San Francisco

Whether relatively new to the accounting or bookkeeping profession or more well-established, it’s important to keep up-to-date with industry best practices and technology. Claire Auslen, is just one of the hundreds of Xero partners who has penned cloud accounting conference, Xerocon, in her diary this year. Auslen is the owner of accounting and business consulting ...