Reputation by association

Every day business owners sign up for Xero through our website. Many are looking for a Xero expert who can advise them on their business. To make it easier for small businesses to connect with our accounting and bookkeeping partners, we created the Xero Partner Directory.

Since establishing the directory a few years ago it’s proven to be a really useful tool for all parties. About a year ago we added LinkedIn profiles to the partner listings so the business owner can see the people behind the firm. This has been really popular!

The next step is adding industry association information to listings, allowing you to see what industry affiliations Xero partners have. This includes a pop-up explanation of the benefits of working with a member of that association as shown below.

Adding association links gives business owners more information when making a choice and helps validate the credentials of the firm. We’ve listed a few associations already and there’s more to come. We’re also excited to see new associations listed, like the New Zealand Bookkeepers Association, which already has lots of its members on the directory.

So if you’re a partner and you’d like to add an association to your profile, or you want your professional association to be in our Partner Directory, let us know and we’ll make it happen.

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