For retailers, the next few weeks are the most important of the year. Black Friday is almost here, followed by Small Business Saturday and Cyber Monday, in the mad dash to Christmas.
While you’re shopping, look out for an inspiring retail trend: a new breed of boutique and artisan retailers sprouting up everywhere. And they’re thriving in spite of a tough economy. Remember: Shop Small this year.
We recently profiled some of these artisan retailers to see how they’ve managed to do so well. They’re really inspiring stories.
A key to their success is how they spontaneously get up and running with a retail operation – doing both online and offline sales – using any laptop, or even just a phone. Until now, retail systems required a big upfront investment in complicated hardware and software. Obviously that’s not an option for artisans who usually sell from pop-up stores and farmer’s markets.
Small businesses are the backbone of the economy, so it’s extremely promising to see boutique retailers blossoming by using a few simple apps to keep on top of their cashflow.