If Tom Peters had grown up on the rough working class streets of Salford, Manchester I’m convinced he’d have ended up being Brad Burton.
His delivery might be all Salford but his message is universal, and listening to him bark out the harsh realities of small business life in his no-nonsense northern accent translates into a kind of wisdom that resonates with small business owners far more effectively than any Harvard Business Review paper could ever hope to.
As founder and MD of 4Networking, Brad and his team have built the world’s fastest growing business network from nothing to over 50,000 members and three hundred groups across the UK in only five years, and they’ve recently exported 4Networking to Australia. I’ve met Brad three or four times now and I never fail to be kicked up the backside by his frank, tell it like it is manner.
We’re flattered to have Brad and 4Networking as a Xero customer.