Launching communications to 100 thousand or more users all over the world simultaneously is not only a little nerve racking but you’re always wondering how these will be received.
Thanks to a new feature released recently by Campaign Monitor (which is what we use to send our email campaigns) we can see instant results.
There was great excitement among our marketing and design teams when we jumped into the Worldwide view for the first time. It really is quite something to see in real-time who’s opening, clicking on a link and where they are around the globe, be it Surrey in the UK, Kingston in Jamaica or perhaps Sao Paulo in Brazil.
Don’t you love it when technology just brings us closer…