Witnessing the birth of a startup

Imagine you’re in the room at the birth of an internet startup. Now imagine the room is crammed with 5 internet startups. And the room is a bus moving at 60mph.

You just imagined the Startup Bus. I’ve got the happy privilege of riding along from San Francisco to Austin for SXSW (Xero is a proud sponsor).

People dream about coming up with an idea for the next great thing, forming a team and building a product. The people I’m riding with aren’t dreaming it – they’re doing it.

It’s incredibly inspiring to witness – listening in on the conversations, seeing the plans being hatched and watching the first line of code being written.

It’s possible one of these impromptu startups will actually become a real business. Probably not. That’s not the point. The point for those involved is to prove to themselves, to their peers and to the world that it can be done and done well. In the process they’ll learn invaluable lessons and connect with people who are just as passionate, talented and ambitious as they are – building relationships that will definitely result in great businesses.

You can show your support by playing the stock market game – investing virtual currency in the startups you believe have the best potential.

Clearly, this project and the work of the teams has already generated a huge amount of buzz and interest…

I’m also happy to see the Startup Crew lanyards we designed are also a big hit.


Wayne Robinson
March 9, 2011 at 7:23 pm

Interesting idea, considered signing up but a long trek out to the USA from Australia for me to get bus-sick whilst coding 😉

Martin Turner
March 14, 2011 at 1:41 pm

I commend those involved with a startup. It takes focus and hard work.

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