Happy birthday, Twitter

It’s quite hard to believe that just five years ago we didn’t have tools like Twitter to engage and track the people, things or products that interested us. New tools like Twitter and Facebook now play such an integrated part of our personal and business lives that it is difficult to imagine how we coped when you were curious about a product or things just went awry. Like when you had a problem you couldn’t solve or a question about a new product’s features and all you had was a “Press 1 for enquiries, Press 2….” driven call-centre or an impersonal and often unattended customer service email address at your disposal.

My view is that, for a while, participation in things like Twitter used to be an opt-in choice, but for many people and companies today not being part of the online conversation is a real and detrimental active opting out.

There isn’t the real world and then there’s Twitter. New paradigms like Twitter increasingly reflect the realities of life and business at such a high fidelity that was entirely unimaginable just five short years ago. Oh, and I’m @garyturner, Software company executive.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Is Ext JS right for your business?

This is the first in a series of developer-focused articles exploring Xero’s architecture. I want to start out by focusing on Xero’s front end. The majority of our front end is built using the Sencha Ext JS framework – Version 4 if you want to be specific, although we have several areas now utilizing V5. Ext ...

Selecting a cloud inventory solution for an ecommerce business

A cloud inventory solution is one of the most important tools for an ecommerce business. Cloud inventory is the core of your operations, providing the infrastructure and technology needed to manage goods. There are many great cloud solutions which integrate with multiple marketplaces, shopping carts, and accounting platforms. Unless you only sell digital things or ...