Social Accounting

We’re passionate about new waves of technology that provide a better way of doing things. For example Social Media has really improved our ability to keep touch. The likes of Facebook, LinkedIn and Twitter drive a greater level of interaction between friends, family and colleagues no matter where they are in the world. The fun part for us is we’re now seeing this new level of engagement extend to financial advisors and their clients through online accounting software.

We call it ‘Social Accounting’. But it’s not just about using Social Media, it’s using this, together with the ability to collaborate online, so small businesses have a more meaningful relationship with their accountant. Watch Jason Blumer of Blumer and Associates explain why working this way is the future.


February 15, 2011 at 3:57 pm

A brilliant post, it was such a pleasure to meet Jason at the Xero conference. The revolution is here!

Global finance school
February 15, 2011 at 6:01 pm

Nice article about Social Accounting

Kim Ashurst
February 15, 2011 at 7:29 pm

Great video! Sums up the benefits of xero and the joy of using it with clients nicely. Great to see.. nice t-shirt as well!!

Earl Rudolfo
February 17, 2011 at 2:35 am

Right on, Jason. I’m totally in tune with you about Social Accounting. Let the revolution begin!

Heather Smith
February 17, 2011 at 11:18 am

I studied “Social Accounting” in 1988 when it referred to financial reports reflecting their social responsibility – maybe a different term needs to be coined, but interesting video. I would be careful about posting private questions details on social media, and careful that such an open relationship does not lead to poaching of clients.

I am a big user of social media & it is fun!

YouTube, Vimeo, Viddler, Brightcove. They’re not all the same AccMan
February 18, 2011 at 2:51 am

[…] uses  Viddler to very good effect. This interview with Jason Blumer shows what can be achieved with some creative forethought, solid editing and a useful platform for […]

Gayle Buchanan
February 23, 2012 at 2:29 pm

Nice One Jason – Great to see innovation and a sense of humour between the numbers. btw you don’t talk funny at all!

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