We’re passionate about new waves of technology that provide a better way of doing things. For example Social Media has really improved our ability to keep touch. The likes of Facebook, LinkedIn and Twitter drive a greater level of interaction between friends, family and colleagues no matter where they are in the world. The fun part for us is we’re now seeing this new level of engagement extend to financial advisors and their clients through online accounting software.
We call it ‘Social Accounting’. But it’s not just about using Social Media, it’s using this, together with the ability to collaborate online, so small businesses have a more meaningful relationship with their accountant. Watch Jason Blumer of Blumer and Associates explain why working this way is the future.