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Heading to SXSW on the Startup Bus

Posted 7 years ago in Tech by Philip Fierlinger

Every year a Texas city gets overrun by hordes of geeks, rockstars and movie stars attending SXSW. And when I say overrun, last year nearly 200,000 people attended. Normally, the population of Austin is 790,000.

To get into the “south-by” spirit we’re supporting a project called the Startup Bus. We’re helping send a bus full of startup-dreamers barreling down the highway to build a startup on their way to SXSW. Why? Because it’s fun and inspiring and we passionately believe in the startup spirit and want to support it.

Of course it’s not purely altruistic: we know startups are desperate for better ways to control spending and build revenues – we provide software that does that beautifully, so it’s a great fit.

We’re throwing a couple of parties and arranging a Xero Meetup with: Rod (CEO), Paula (Head of Marketing) and me Philip (Head of Design).

Email me if you want an invite to the parties and/or the meetup.


Jonas Huckestein
February 25, 2011 at 1.09 pm

You guys are the best, thanks so much for helping us put this together! Rock on!

Do you mind using StartupBus instead of Startup Bus? Thanks!

February 25, 2011 at 1.18 pm

Smart move sponsoring this and associating Xero with SXSW in general. It’s an amazing event and Xero definitely fits the culture!

Ed Buchholz
March 3, 2011 at 12.18 pm

Thanks for sponsoring! Looking forward to the ride and meeting some of the Xero team, should be a ton of fun!

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