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Using Yammer to keep the startup spirit strong

Posted 8 years ago in Tech by Philip Fierlinger

As a company, we’ve grown from a small team – all in the same room – to dozens of teams all over the world. Along the way, there were signs we’d started to change culturally, from a tight knit group of co-founders into a soulless org chart. We weren’t going to let that happen, but we weren’t sure how to solve the problem. Then we found an app called Yammer.

Yammer works better than we hoped. We’re tighter than ever – even though we keep growing, with more and more staff all over the world. We use it to share ideas, discuss tactics, reach out for help when problems pop up, and celebrate our triumphs. We openly discuss serious business, plus – amongst it all – our outside interests and daily lives make its way into the discussion, in a way that our personalities shine through. The soul of our company has become a very active and shared experience.

We wanted to let the people at Yammer know how much we love their product, so we shot a little video to share our experience and to let others know how much it’s helped us. Obviously their product means a lot to us…


Andrew Haynes
October 5, 2010 at 9.57 am

I love that “RIP MYOB” poster! haha

Simon P
October 5, 2010 at 10.55 am

NICE! Very professional Phil 😉

Great to see so many old faces (and some new)… As an Ex-Xero I didn’t think I’d miss Yammer but I was surprised… the silence is deafening!

Keep up the good work guys… I’m lovin’ it.

Omar Kassim
October 5, 2010 at 4.54 pm

I completely agree. While we may not be as spread out or as large as the Xero team, Yammer has really helped us to get to know each other in a more intimate manner and has given various individuals the ability to “see” conversations and contribute to those conversations when they previously couldn’t or wouldn’t have. We love it too!

Jon Stacey
October 6, 2010 at 11.12 pm

We used Yammer to replace our old “Team Talk” database from Lotus Notes – really great product and so easy to use/set-up etc

Geraint Jones
October 9, 2010 at 12.58 pm

We use Yammer at fishpond when I was there, I have to say that I was really not all that taken by it. Maybe I just didn’t get it but it had the feel of a private (or exclusive if you will) twitter. Its a shame Google wave is dying as I feel that rapidly growing startups would have benefited from that somewhat.

Geraint Jones
October 9, 2010 at 12.58 pm

use should be used in the above 😉

Fred Blauer
September 24, 2011 at 7.33 am

Just wondering how it compares to Google +?

Steve Orenstein
June 16, 2012 at 12.27 pm

Great video! We use Yammer at Connect2Field and also found it’s had a big impact with communication with our team especially when there in difference countries.

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