Online is the key enabler

Last week – with my video camera in tow – I met up with Catherine Davis, managing director of London based firm Urban Ledgers who came on board as a Xero Partner earlier this year. Here’s what she had to say…

Through speaking with Catherine it was obvious that both her personal outlook on the profession and the culture and feel of Urban Ledgers as a firm are yet further examples of progressive, forward thinking that sees nothing but opportunity in the growing modernisation of accountancy, with smart use of new technologies to drive up client service and satisfaction while at the same time squeezing internal costs and inefficiency.

In my role at Xero I concede that I operate in something of an unreality bubble; clearly the majority of UK firms are not funky, progressive or online whereas all the Xero Partners I hang around seem to be. Naturally.

But what I got from talking with Catherine I regularly get from other Xero firms, and this can range from modest ambitions to gently modernise a dusty regional practice, through to big scale and global domination where ambitions are measured in the acquisition of thousands of new clients.

My experience and based upon countless conversations over the year since I joined Xero tells me that making this change work as a practice is not as simple as just introducing Xero – there’s TONS of other hard stuff – but the most consistent denominator they all share is that online is the key enabler.


August 17, 2010 at 12:22 pm

Well done Catherine! The two biggest selling points for us has been 1. Creating the efficiencies for your business and 2. Transparency of financials. Both of these obviously come from the online providers.
Many businesses and the individuals running these businesses are still (I know it is hard to believe!) nervous about the online world. Selling these solutions provides a different angle. But a growing number already ‘get it’.

Xero MD interview with Urban Ledgers « Urban Ledgers®
August 27, 2010 at 1:17 am

[…] (Xero UK Managing Director).  To view the video, either scroll down to the next blog post or click Online is the key enabler Last week – with my video camera in tow – I met up with Catherine […]

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