This morning we announced a marketing and joint referral partnership with ANZ in Australia.
Becoming established in any emerging market takes time and lots of effort and we’re thrilled to take this step with ANZ. We already have a relationship with ANZ whereby transactional data from ANZ customer accounts is fed automatically into their Xero account each day. But this exclusive marketing partnership takes things to a higher level. Xero will be promoted to ANZ’s 450,000 strong small business customer base and we’ll be working on more sophisticated integration to make it more convenient for our joint customers to use both systems.
It’s been great working with the ANZ team who have had the foresight to consider Xero complementary to their Internet Banking. They really get how valuable it is for their small business clients to have accounting information that’s up-to-date.
“The integration of Xero’s software provides our customers with a simple and convenient solution to manage their cashflow and provides greater transparency around trading performance.” – Nick Reade, ANZ General Manager Small Business, Australia
We’re also excited the agreement includes exploring opportunities in Singapore, New Zealand and more broadly across the Asia Pacific region.
The partnership with ANZ extends our strategy to build relationships with other broad players such as telecommunications carriers. We are already working with Telecom in NZ, Telstra in Australia and BT in the UK. We recongise that banks are also an important channel for enabling solutions to the massive consumer and small business markets. And we believe Xero has an important part to play in providing next generation solutions for Internet Banking.
To be clear, we will still work with other banks in Australia on getting their feeds into Xero and other features. Small businesses bank with a variety of institutions and we want to work with all Australian businesses. However, this marketing partnership is exclusive to ANZ. They are our Banking Partner to build awareness of Xero in Australia.
We appreciate the time the team at ANZ has put in to get this partnership across the line. We’re looking forward to working more closely with you.