Xero takes Taupo

Using their initiative to get the word out about Xero has paid off for the team (above) at Beker Findlay Allan (BFA). Based in the New Zealand provincial town of Taupo, this accounting firm set out to attract some press interest in Xero and the part BFA plays in helping to change the lives of their small business clients. Not an easy feat given the vagaries of what makes news. But two articles later – one on the front page of the Taupo Times and another in The Weekender – there’s a real buzz about Xero among Taupo small businesses. The articles focus on BFA becoming a top ten Xero Partner (for NZ) ahead of firms from major cities.BFA director Mark Sinclair is chuffed with the effort. He thinks the publicity is helping fuel BFA’s reputation as one of  the fastest growing Xero Partners, the firm having introduced or converted 130 clients (most of whom live in Taupo). Mark says the press articles are just one of several marketing initiatives his firm has been encouraged to try as they make use of the Xero Partner Marketing Resource and other resources in Xero Partner Edition.

5 Comments

Shivani Sethi
May 5, 2010 at 12:50 am

I wanna give you 2 Suggestions – 1.) Cater to Clients in India as well… have your office here ….2.) Please have an Offline Version as well…..

Holiday with dogs
May 5, 2010 at 9:28 am

Using their initiative to get the word out about Xero has paid off for the team (above) at Beker Findlay Allan (BFA). Based in the New Zealand provincial town of Taupo, this accounting firm set out to attract some press interest in Xero and the part BFA plays in helping to change the lives of their small business clients. Not an easy feat given the vagaries of what makes news. But two articles later – one on the front page of the Taupo Times and another in The Weekender – there’s a real buzz about Xero among Taupo small businesses. The articles focus on BFA becoming a top ten Xero Partner (for NZ) ahead of firms from major cities.
+1

Patrick
May 5, 2010 at 12:40 pm

I have a few suggestions to the team that I would like feedback on. When I was at uni, our Accounting Information Systems paper had a 40 hour or so assignment that had to use MYOB – now I am not an accountant but I can assume that a few of the people that did that course later used MYOB for their own business or if they were accountants later on in life it was free advertising for MYOB. I am also aware that other companies have targeted universities as breeding grounds for their products (eg Apple, or Biomatters Geneious in NZ). My question – what work is Xero putting in to ensure that Xero is used at university as I feel this could be a good breeding ground that may not see immediate results but would pay off over time.

Also as an investor and one that is interested in the international growth aspect – when I go to the website and see pricing – I am disturbed that it is in NZ$. As the web is mostly US-centric – I can’t understand why the xero.com website does not price in US$ and then link you to local sites from there – ie NZ customers go to xero.co.nz or xero.com/nz . If I was a casual US, Aust or UK prospect I would go to the site and see xx$ per month and not realise it is in the NZ peso unless I read the small print. Maybe the site is smart enough to direct users to the relevant country-specific pricing depending on IP address but I would like to see US pricing first and foremost.

Tim
May 5, 2010 at 3:09 pm

It appears to me that Xero has already thought about that. When I hit http://www.xero.com from my U.S. IP address, and I can click through to business -> pricing I see it in USD. 😉

Carl
May 5, 2010 at 3:59 pm

@Patrick – I am currently at Uni doing an accounting degree, and are yet to hear Xero mentioned on campus… Definately agree that there is plenty of room for Xero to make a move on that front.

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