Using their initiative to get the word out about Xero has paid off for the team (above) at Beker Findlay Allan (BFA). Based in the New Zealand provincial town of Taupo, this accounting firm set out to attract some press interest in Xero and the part BFA plays in helping to change the lives of their small business clients. Not an easy feat given the vagaries of what makes news. But two articles later – one on the front page of the Taupo Times and another in The Weekender – there’s a real buzz about Xero among Taupo small businesses. The articles focus on BFA becoming a top ten Xero Partner (for NZ) ahead of firms from major cities.BFA director Mark Sinclair is chuffed with the effort. He thinks the publicity is helping fuel BFA’s reputation as one of the fastest growing Xero Partners, the firm having introduced or converted 130 clients (most of whom live in Taupo). Mark says the press articles are just one of several marketing initiatives his firm has been encouraged to try as they make use of the Xero Partner Marketing Resource and other resources in Xero Partner Edition.