We’re moving home on Twitter

We wanted to let you know that we’re moving to a new home on Twitter later today*, which means we’ll be changing from @TeamXero to @Xero.

For those of you on Twitter who are already following us on @TeamXero you don’t need to do anything. The move will happen auto-magically and you’ll still be able to see all your tweets with us and continue to be a loyal follower.

If you were previously following us on @Xero you might find yourself swapped back to @TeamXero. Don’t worry if this happens, we’ll be watching out and will help you make the move to our new home.

So why the change? We thought we’d share a few of the reasons. This might be useful for any others using or considering Twitter for their business too:

  • Xero is our core name and brand
  • People naturally search by company name on Twitter
  • It’s shorter, so it gives us all a few more precious characters to use (although I heard recently that the average tweet is now 77 characters)
  • It helps with SEO by making sure web searches for your company show your Twitter account in the results

I’ll still be there (^OG = Orange Girl) along with some other guest tweeters as time and expertise allows.

Don’t forget we’re also tweeting from @XeroPersonal which you can use to comment on or keep up-to-date with our new personal finance product, Xero Personal.

*Update: the move is complete!


Andrew Haynes
May 5, 2010 at 3:18 pm

I’ll be following from @Andrew_Haynes

Keep up the good tweets guys :)

May 5, 2010 at 8:12 pm

How did you acquire the name? Was it through direct negotiations with the original user or through Twitter’s resolution process?

Catherine Walker
May 5, 2010 at 2:20 am

Hi Adam, we’ve had @Xero for a while and just now switching it to be our primary account. We were able to get it directly from someone who had it but wasn’t using it – no need for a resolution process.

Regards, Catherine

Jason M Blumer
May 5, 2010 at 3:11 pm

Sounds like a good move for Xero’s branding purposes, OG. You guys are smart.

Melissa Koehler
June 6, 2010 at 3:46 am

Good for SEO indeed! Nice work, Catherine. :)

Catherine Walker
June 6, 2010 at 4:08 am

Thanks for the feedback, and the advice on this too!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Is Ext JS right for your business?

This is the first in a series of developer-focused articles exploring Xero’s architecture. I want to start out by focusing on Xero’s front end. The majority of our front end is built using the Sencha Ext JS framework – Version 4 if you want to be specific, although we have several areas now utilizing V5. Ext ...

Selecting a cloud inventory solution for an ecommerce business

A cloud inventory solution is one of the most important tools for an ecommerce business. Cloud inventory is the core of your operations, providing the infrastructure and technology needed to manage goods. There are many great cloud solutions which integrate with multiple marketplaces, shopping carts, and accounting platforms. Unless you only sell digital things or ...